Radio showmanship (Sept 1940-May 1941)

Record Details:

Title:
Radio showmanship
Date:
Sept 1940-May 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Sept 1940-May 1941)
Leaf #:
00077
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
December 21, 2023
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NEXT MONTH CHRISTMAS PROMOTIONS and program ideas collected from businessmen all over the country. It's Showmanship's way of helping you get the most out of radio in the peak retail buying months. You'll rind successful merchandising stunts that were used last year; new show ideas that will be aired, for the first time, this year. tL/VlfcK WnttLtK. America's foremost exponent of tested selling sentences, returns with another fast-moving article that reveals his pet idea on better showmanship in radio. He suggests, "Keep in Step With Your Prospects ,' play up their interests and their happiness. It pays. •NL/K/VIAN V. CAKLIbLL, on a roving assignment, writes a dramatic story that should interest every man planning a new radio show. He calls it, "Start 'Em With Stunts." His facts are based on first-hand observations of leading radio shows as they are prepared for action ! Plus More Than 50 Programs and Promotion Ideas You Can Use in Your Own Business!