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Right . . . One of the first to use the "send me your old books and I'll turn them over to hospital libraries" stunt was Phil Cook, here shown with his assistant, Virginia de Gaudenzi, sorting the thousands of books sent in by WABC listeners. Number of books pulled last year: 25,000. Cook's Morning Almanac program has among its participating sponsors Liggett's Drug, Bond Clothes, Beardsley's Codfish, Quaker Oats, others.
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SHOWMANSCOOPS
RADIO SHOWMANSHIP welcomes unusual photographs of merchandising
stunts used to promote radio programs. One dollar will be paid for pictures
accepted. If you wish photographs returned, please include self-addressed,
stamped envelope.
Left . . . One of the ace youngster shows aired over WOW in Omaha is Junior Round Table. Sponsor: Uncle Sam Breakfast Food Co. Driven to the studios via Yellow Cab, the boys and girls go on once weekly in an ad-lib round-table discussion. Discussion leader is WOW's Lyle De Moss (sporting the only mustache in the picture). Next to him, the cab driver. Boys and girls (eight to 12 years old) have fun, often surprise elders with unusual insight and knowledge of world affairs.
Hiyht . . . lor thr past ti\r wars Scott Weakley, KROW (Oakland) production mananer, has felt tin pi.Ui of the people as tlic Ihind son & LUhi ./.>!./;> Co.'j Htm On tin Strtt, aired Monday thru Satuiday. 1 2 : 1 *> to 12: iO P.M. RMBOtta| from the sidewalk in from of his sponsor's store, Weakley quizzes passcrsby
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RADIO SHOWMANSHIP