Radio showmanship (Sept 1940-May 1941)

Record Details:

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Right . . . Polly Martin (New York station WHN's Polly the Shopper) surrounded by the thousands of Christmas cards that poured in when she asked for them on her program. (Participating sponsors: Oakite Products, Inc., Forhan toothpaste, Nestle-Lemur hair products, etc.) The request was made during one of last year's after-Christmas shows; the cards forwarded to patients and inmates of charitable institutions. Right . . . Beaming Kathleen Jensen, home economics expert, presides over The Hostess Room for the Remar Baking Co. All Remar programs (daily Monday thru Friday) emanate from this special room right in the baking plant, set aside for broadcasting and entertaining. In the past year and a half more than 20,000 Oakland (Calif.) housewives have been guests of Remar Baking Co. (See Your Store's a Stage, page 91.) NOVEMBER, 1940 109