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The entire cast of the "Junior Town" music revue assembles on the stage of Harrisburg's Rio Theater. Note the excellent back-drop advertisement for Hershey's ice cream. Audience averages about 1,000.
due to the time of its presentation, which is 12:30 noon on Saturdays.
3. "The audience is largely sympathetic. Children's programs are standard features of recognized popularity, no matter how good or bad they are.
4. "There is a natural tie-in between the Saturday show and the weekday programs, identifying the Hershey product with four programs, while they actually sponsor only one.
5. "The product receives invaluable display through the theater, where space on the screen cannot be purchased commercially. Lobby displays, a banner drop, screen trailers, sampling, and stage mentions are used as part of the campaign."
More about the thrice-weekly, 15-minute shows which are the heart of Junior Town:
Ed Smith, originator of the program, acts as stabilizer for the conversation, guides talk into channels familiar to boys and girls appearing. School, pets, sports, movies, vacations— all challenge the imaginations. Typical of a Junior Town broadcast, presented each Monday, Wednesday, and Friday, is the following brief:
1. Opening introduction by Mr. Smith.
a. News notes on Junior Town activities.
b. Introduction of business for the day.
2. Introduction of the guests.
a. Informal conversation with guests taking part. (Example: Mayor of city is introduced to four junior . high school pupils. Mr. Smith starts conversation by inquiring about traffic near school. Mayor and students take up the subject with the students on the offense. Mayor defends certain regulations as impromptu arguments develop.)
b. Mr. Smith turns conversation into another channel.
3. Music Page Presentation. Brief entertainment by one member of Saturday show cast, accompanied by studio orchestra.
4. Word puzzle quiz for listeners with guest tickets
to Saturday show as prizes.
5. Announcements of coming events. Birthdays if any. Sign-off.
COMMENT: Like most stories about children, Junior Town has a moral. Serve your community, and your community will serve you.
AIR FAX: Broadcast Schedule: M-W-F; Saturday, 12:30-1:00 P.M. Preceded By: Weather, News. Followed By: News. Station: WHP, Harrisburg, Pa. Power: 5,000 watts. Population: 80,339.
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