Radio showmanship (Sept 1940-May 1941)

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Sponsor McCAULEY'S, men's wear shop catering to collegiate trade, puts on a Friday Football Frolic right from the dance floor of Berkeley's Hotel Claremont. Prominent KROW football announcer Phil Ray, known as the "Friday Night Quarterback," emcees this informal variety show of interviews with coaches, players, sports columnists, and football quiz for the college students. The hotel and the sponsor get together to promote the show via billboards. Drug store chain GALLAHER'S uses the sides of their delivery trucks to boost their headline news show to Dayton (Ohio) pedestrians. Program features six broadcasts every day, is well publicized in Dayton newspapers. SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used to promote radio programs. One dollar will be paid for pictures accepted. If you wish photographs returned, please include self -addressed, stamped envelope. Each Yuletide hospitals and other institutions in the New York area receive carloads of books. They're the result of popular emcee Phil Cook's daily air appeal on W ABC's cooperative Morning Almanac. Cook is seen discussing the book drive with Alfred Hill of Gale's Ferry. Conn. , I grateful patient in New York's | Memorial Hospital. RADIO SHOWMANSHIP J