Radio showmanship (Sept 1940-May 1941)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

#% Elaborate window displays boost Question-Air, KROW Friday afternoon quiz show broadcast directly from the music-radio department of Oakland's (Calif.) largest department store, THE H. C. CAPWELL CO. Radio department leaser SHERMAN-CLAY & CO. sponsors the program, designed to bring traffic to the fourth floor, merchandise the 1941 PHILCO radio line. First prize each week is a PHILCO portable radio. Second, third, and fourth prizes are merchandise orders for ten, five, and two and one-half dollars. Alert KSL news sponsor SPERRY (breakfast food products) seized the natural tie-in between the popular pic, "He Stayed for Breakfast," and breakfast foods. Set up under the heading, "He'll Stay for Breakfast Every Morning, If You Serve SPERRY'S Pancakes, Waffles, Wheaties for Breakfast," was a SPERRY display right in the lobby of the Salt Lake City (Utah) theater featuring the picture. Every Sunday evening at seven o'clock an audience gathers in WWL's spacious studio, is served candy bars by the ELMER CANDY COMPANY, participates in a quiz show that jumbles jingles, riddles, musical rhymes. Free tickets are placed on all candy stands, spotted in the newspapers before each week's program. DECEMBER, 1940 149