Radio showmanship (Sept 1940-May 1941)

WHAT THE PROGRAM DID FORMED This is the businessman's own department. Here, the advertisers of the nation exchange results and reactions of radio programs for their mutual benefit. Address all letters to What the Program Did for Me, Radio Showmanship, 11th at Clenwood, Minneapolis, Minn. Automobiles SKY REPORTER "We have been on the air with the Sky Reporter program since November, 1939, over station KFDA, Amarillo, Texas. The results have been very satisfactory both from its popularity with the public and the sales results we have received. "The possibility of meeting some nationally known celebrity on each one of the broadcasts keeps the radio audience guessing who the next person will be. "Quite recently we completed a contest with the public for suggestions. Appreciation of this program and the results were gratifying, learning the way the people of the Panhandle really feel about the Sky Reporter program." M. B. Witt Manager Walter Irvin, Inc. Amarillo, Texas AIR FAX: For complete story, see Proof O' the Pudding, page 153. Bakeries LUCKY GONG CONTEST "We have been using this contest for sometime, and are continuing to use it. Perhaps this would be the best way of telling you whether we are pleased or not "We have considerable interest shown by the number of letter', that we receive and have a number of 'Lucky Winners' every day, ranging from two or three, to probably The number of letters received has been lually increasing from the time that wt started this Contest, which leads us to believe that interest has not been lost, but on the other hand has jm reased." Charles A. Quimby Sal is Manager •nl>\ 'j 1 1 dlstiiu Bakery, I n< . I ' In n In ; ill, , Ohio AIR FAX: For complete story »ee Proof O' the Pudding, page 1"> i. Dairy Products THE AMERICAN CHALLENGE 'Results of program judged by high Hooper (telephone survey) rating (11.0 in Los Angeles, 11.9 in San Francisco) led advertiser to renew for 52 weeks after first thirteen weeks on the air." Joseph Sill, Jr. Staff Executive Brisacher, Davis £sf Staff, Inc. Los Angeles, Calif. AIR FAX: A dedication to Americans who have contributed to the ideals of democracy is this half-hour dramatic show. Each episode is lifted from American history and points out a traditional challenge to modern America. Broadcast Schedule: Monday, 9:00-9:30 P.M. Preceded By: Hawthorne House (drama). Followed By: Dance orchestra. Competition: Paul Sullivan (CBS News) and Little Ol' Hollywood. Sponsor: Challenge Cream 8C Butter Assn. Station: KFI, Los Angeles. Power: 50,000 watts. Population: 1,496,177 (1940). COMMENT: Reception of patriotic program bound to be tops in times of history-in-themaking. The sponsor, Challenge Cream and Butter Assn., hasn't relied entirely on blitzkriegs and blackouts for his promotion; 24-sheets, 3-sheets, painted bulletins, newspaper advertising, newspaper publicity, spot announcements, package wrap-arounds, and direct mail to all civic leaders helped put program across. Men's Wear TRUE STORIES OF THE NEW YORK STATE POLICE "The program is one of the most successful on our long list. We have sponsored it for over two years with incr< ingly satisfactory results. "When wt assumed the sponsorship of this program, wt did so because of its unique construction. Here is a show with all the interest and sustaining advantages of the better 'thriller' type, but with none of the 'blood and thunder.' This makes it acceptable fbl the entire family, and we believe that the yOUflgei members of the family have an im 50 RADIO SHOWMANSHIP