Radio showmanship (Sept 1940-May 1941)

portant voice in the selection of radio programs at the time when this show is on the air. "Survey figures taken regularly in our Rochester store show a substantial listening audience which extends well into the suburban area." S. N. King Vice-President Bond Stores, Inc. Rochester, N. Y. AIR FAX: For complete story see Proof O' the Pudding, page 155. Music Stares (others) MEET THE TEAM "You may be interested to know that our radio and combination set business showed an increase of 167% for October as compared with October of a year ago. The increase was over 200% when compared with the average October business for the past three years. We cannot help but credit a large share of this gratifying increase to our increased radio expenditure with WIBA." J. E. Meagher Forbes-Meagher Music Company Madison, Wis. AIR FAX: Sponsor FORBES-MEAGHER (PHILCO radios, others) has broadcast three spot announcements per week over Madison station WIBA for the past 10 years. In October, FORBES-MEAGHER joined with the OLSON & VEERHUSEN COMPANY, well-known Madison clothier, (Hart Schaffner & Marx, other famous brands) in sponsoring Meet the Team. Show is informal interview program with Bill Walker at the mike, broadcast direct from the Camp Randall training quarters of the University of Wisconsin grid players. Walker chats with squad iren while they're dressing, intersperses bits of predictions, oddities of past games, hopes for next. Broadcast Schedule: Monday thru Friday, 6:30-6:45 P.M. Preceded By: Dinner Melodies (sustaining transcriptions). Followed By: H. V. Kaltenborn (NBC) T-Th; sustaining music other nights. Sponsor: Forbes-Meagher Music Co. (Other: Olson & Veerhusen, haberdasher). Station: WIBA, Madison, Wis. Power: 250 watts. Population: 63,000. SAMPLE SCRIPT AVAILABLE. COMMENT: Often two non-competitive companies in a single selling area can combine to produce a successful radio show which each alone could not afford. YOURS for the asking ADDRESS RADIO SHOWMANSHIP 11th at Glenwood, Minneapolis, Minn. SAMPLE SCRIPTS AVAILABLE Automobiles — Mr. Yes and No (see Sept. issue, p. 32). Beverages — Gaslights and Bustles (see Oct. issue, pp. 73, 74). Dairy Products — Junior Town (see p. 136). Dairy Products — Young American's Club (see Nov. issue, p. 110). Department Stores — Hardytime (see Sept. issue, p. 35). Drug Stores — Five Years Ago Today (see p. 146). Electric Appliances — Listen and Win. By pointing the finger at itself, radio set up a quiz show for Portland's (Oregon) NORTHWESTERN ELECTRIC COMPANY on station KEX. Aired before a studio audience, program dealt with questions on local, national radio programs. Prizes: Five, three, and two dollars for respective place winners. For home radio listeners, sponsor added a battle royal war of words limerick contest. Cards bearing first four lines were obtainable at any Portland radio dealer. These dealers also cooperated with windows, tying in the program and store displays. Prizes: Radio receiving sets valued at not more than 50 dollars each donated by the radio dealers. 'Flowers — An Orchid to You (see Sept. issue, p. 35). Fuel — Smoke Rings (see p. 126). Gasoline — Home Town Editor (see Oct. issue, pp. 73, 74). Gasoline — PDQ Quiz Court (see p. 134). Groceries — Imperial Interlude (see Nov. issue, p. 107). Groceries — Matrimonial Market Basket see p. 154). Groceries (Wholesale) — Market Melodies (see Oct. issue, pp. 73, 74). Groceries (Wholesale) — Women's Newsreel of the Air (see Oct. issue, p. 63). Men's Wear — Juster's Styles for Men (see Sept. issue, p. 8). Men's Wear — True Stories of the New York State Police (see pp. 150, 155). Music Stores — Meet the Team (see p. 151). Women's Wear — Melodies and Fashions (See Nov. issue, p. 112). SAMPLE TRANSCRIPTIONS Automobiles — Ray Daughters Health Club (see Sept. issue, p. 35). Beverages — Secret Agent K-7 (see Sept. issue, p. 35). Department Stores — Adventures in Christmastree Grove (see Nov. issue, p. 98). Department Stores — Pinocchio (see Sept. issue, p. 11). Groceries — Betty and Bob (see Oct. issue, P. 53). DECEMBER, 1940 151