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CONTENTS
JANUARY 1941
VOL. 2 NO. 1
Publisher Don Paul Nathanson
Editor S. H. Kaufman
Associate Editor Norman V. Carlisle
Research Director G. M. Osman
Business Manager William A. Huser
Editorial Advisory Board Herbert Pettey New York
Ralph Atlass William Dolph Henry Johnston Glenn Snyder Philip Lasky Roger Clipp Gustav Flexner Maurice M. Chait J. Hudson Huffard J. Harold Ryan Lorenzo Richards
Chicago
Washington
Birmingham
Chicago
San Francisco
Philadelphia
Louisville
Peoria
Bluefield, Va.
Toledo
Ogden, Utah
Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Uenwood, Minneapolis, Minn. Telephone: Bridgeport 6228.
Copyright 1941, by Showmanship publications, publishers of Radio Showmanship.
Editorial 4
Sports Sell Suits 7
Max Yandt
A Missoula, Mont., clothing merchant relates his experience in seven years of radio advertising.
Ten Rules for Selling 9
Colonel B. J. Palmer
As good as new is this set of rules laid down by a pioneer in radio broadcasting many years ago.
Laundry Sales Thru the Air 10
A. Wesley Newby
With the aid of an auto horn the Quality Laundry Company of Chicago launches an unusual and result-bringing announcement campaign.
A New Slant on News 12
Tod Williams
Re-writing standard news releases into folksy patter pays according to the advertising manager of the Atwood Coffee Company.
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JANUARY, 1 94