Radio showmanship (Sept 1940-May 1941)

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CONTENTS JANUARY 1941 VOL. 2 NO. 1 Publisher Don Paul Nathanson Editor S. H. Kaufman Associate Editor Norman V. Carlisle Research Director G. M. Osman Business Manager William A. Huser Editorial Advisory Board Herbert Pettey New York Ralph Atlass William Dolph Henry Johnston Glenn Snyder Philip Lasky Roger Clipp Gustav Flexner Maurice M. Chait J. Hudson Huffard J. Harold Ryan Lorenzo Richards Chicago Washington Birmingham Chicago San Francisco Philadelphia Louisville Peoria Bluefield, Va. Toledo Ogden, Utah Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Uenwood, Minneapolis, Minn. Telephone: Bridgeport 6228. Copyright 1941, by Showmanship publications, publishers of Radio Showmanship. Editorial 4 Sports Sell Suits 7 Max Yandt A Missoula, Mont., clothing merchant relates his experience in seven years of radio advertising. Ten Rules for Selling 9 Colonel B. J. Palmer As good as new is this set of rules laid down by a pioneer in radio broadcasting many years ago. Laundry Sales Thru the Air 10 A. Wesley Newby With the aid of an auto horn the Quality Laundry Company of Chicago launches an unusual and result-bringing announcement campaign. A New Slant on News 12 Tod Williams Re-writing standard news releases into folksy patter pays according to the advertising manager of the Atwood Coffee Company. (Continued on next page) JANUARY, 1 94