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New York's Popular
HOTEL
LINCOLN
44th TO 45th STS. AT 8th AVE.
1400 ROOMS from 5 j
Each with Bath, Servidor, and Radio. Four fine restaurants acclaimed for cuisine.
MARIA KRAMER
PRESIDENT
John L. Horgan Gen. Mgr.
HOTEL EDISON
s.mic Own*r$fup
IN THE CENTER OF MID-TOWN NEW YORK
Next? 94
A Showmanship Success Story
Will your story be the next? A Showmanship story carried out in one place, adopted successfully in another!
By Means of Transcription 96
Aaron Bloom
Kasper-Gordon, Inc. executive (Boston, Mass.) tells all about syndicated radio programs for local advertisers.
Showmanship in Action 104
A collection of those extra promotions and merchandising ideas that lift a program out of the ordinary.
Showmanscoops 108
Photographic review of merchandising stunts, and the personalities behind them.
What the Program Did for Me 110
This is the businessman's own department. Here, the radio advertisers of the nation exchange results and reactions of radio programs for their mutual benefit.
Proof O' the Pudding 112
Results from radio programs, based on sales, mails, surveys, long runs and the growth of the business itself.
Trends 116
A rating of program patterns based on I special and continuous survey of outstanding, locally-sponsored radio programs throughout the country.
Yours for the Asking 117
A listing <»t sample scripts and transcription availabilities on programs revic i in this and preceding issues.
Johnny On the Spot 117
It you use spot announcements, you'll be interested in the news, reviews and tips in this department
84
RADIO SHOWMANSHIP