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A Credit Clothing Story of Henry J. Kaufman Ad
Show me the advertiser who doesn't say, "Give me something different, and mister, you've got an Angel!"
Five years ago, maybe longer, a well-known credit store in Washington called us in to "take over," but with the stipulation that they wanted something different!
After thumbing through the usual idea files, which had been used over and over again, 1 finally got the revolutionary idea of building a ///// hour Sunday morning variety show.
"The idea is preposterous ; it's too
expensive! Nobody listens on Sunday
morning. What can VOU give to make them listen and still keep the cost
<>t talent dow n ?" raved the client !
Well, 1 started from the begin ningl Sunday morning was selected for several reasons: First, because from 10: JO to 1 1 :M) in the morning, our only competition was church sen ; mdly, be< ause there
must he some kind of audience that wants to heal popular musu, news,
by JEFFREY A. ABEL, Agency, Washington, D.C.
get in on a contest, hear birthday and anniversary announcements on Sunday morning.
How about the cost? Well, Sunday morning rates are usually lower than Sunday afternoon. Furthermore, I could obtain a master of ceremonies who was well-known the other six days of the week on a popular WOL Musical ('lock program. He could play the piano, the Hammond organ, and really punch out a commercial. So, there was my answer !
Client Number One held the show tor three years, and then because of a manufacturer's discontinuance of an allowance, dropped the show.
Mere is where my story for the
Regal Clothing Co, really beginsl
Pat Regal, a well-known figure in
local amateur sports and president
(the youngest, incidentally) of one Washington's leading credit clothj
companies, was offered the show. bought it and still has it after
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RADIO SH OWMANSH