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CONTENTS
MAY 1941
VOL. 2 NO. 4
Editorial Advisory Board Radio
Herbert Pettey
New York Ralph Atlass
Chicago William Dolph
Washington Henry Johnston
Birmingham Glenn Snyder
Chicago Philip Lasky
San Francisco Roger Clipp
Philadelphia J. Harold Ryan
Toledo
Business
Lorenzo Richards
Ogden, Utah Gustav Flexner
Louisville J. Hudson Huffard
Blue field, Va. Maurice M. Chait
Peoria, III. Frank J. Ryan
Kalamazoo, Mich.
Editor and Publisher: Don Paul Nathanson and S. H. Kaufman. Associate Editors: Norman V. Carlisle, Harold Kahm, Paul Hellman. Research Director: G. M. Osman. Business Manager: Norman Lunde.
Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Glenwood, Minneapolis, Minn. Telephone: Bridgeport 6228.
Copyright 1941, by Showmanship Publications, publishers of Radio Showmanship.
Editorial 126
Furniture Sales Thru the Air 127
Joseph Mendleson
The president of the Mendleson Furniture Galleries, Buffalo, N. Y., was introduced to radio by accident nine years ago, has employed the medium with good purpose ever since.
Created for Furniture Retailers Only 128
An RS Air Analysis
The impressive merchandising plan behind a transcribed radio show!
The Radio Showmanship Survey of Business Fields: Report No. 1 131
How do U. S. furniture stores use radio? How often? In what quantities? With what results? The editors of Radio Showmanship present the facts based upon answers to a questionnaire sent to 2,000 retailers.
Selling Jewelry the Year Round 132
Ruth Lake
Started as a pre-Christmas promotion, the Wilkens Jewelry Store's program is still going strong after 281 continuous broadcasts.
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MAY, 1 94 1
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