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Dynamic NEWS for Advertisers!
There's absolutely nothing like this new XBC recorded program. It's a brand-new approach to war news — a clear, informed explanation of developments in terms of geography, climate and resources — makes immediately clear to the listener the complicated strategies of the warring armies.
Sam Cuff, author, traveler, lecturer, really knows his subject. In brilliant and penetrating analyses Mr. Cuff explains not only ichat is happening but why . . . takes listeners behind the scenes of war-harried Europe to answer the scores of questions millions of news-hungry Americans are asking daily.
"The Face of the War" is a five-minute,
two-a-week, 13-week series kept abreast oy events by current recording. It's a progra:n that's picking up sponsor after sponsor, and enjoying rave notices from advertisers, stations and listeners alike. It's selling banking service, insurance, oil, men's clothing — everything! And it's available to local advertisers at a cost that's only a fraction ci what it's worth in selling power.
The finest recording available, NBC Orthacoustic*, sends the voice of Sam Cuff out over the air with all the flavor and character of "live" sound. Investigate this program now before another advertiser "scoops" you in VOLir section. *Reg. Trademark
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