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he Daddy of Them All
By William Hickey, President of Jack the Tire Expert, Hartford, Conn. The First Quiz Program Continues to Do a Selling Job for Its Sponsor after 13 Solid Years
Back in 1928, everyone was asking questions. It was a fad that at its height rivaled miniature golf courses, jig saw and cross-word puzzles.
"Who discovered America?" "Columbus did — ask me another!"
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At that time, the newspapers were filled with question and answer columns. One, in particular, caught my eye. I thought it would make a good radio program, and so, on August 27, 1928, I started Jack Says Ask Me Another over WTIC, Hartford, Conn. Last fall our organization began its 13th season on the air, 13 years with the very same quiz program. As far as I know, this is not only the first but also the longest running question and answer show in radio history!
I think the reason for this amazing record is that our show scorns superficiality, gets
right down to the one basic requirement for all successful quiz shows. We don't have a board of quiz experts, we don't even have our master of ceremonies interview members from the studio audience. Jack, the inquisitor, directs all of his queries to the listeners, at their homes. He pops the question, then after a seven-second interval, gives the answer. Thus the listener, the all-important factor in any radio show, is given a chance to join in the game at once. In Jack Says, we make every listener, wherever he is, an essential part of the show!
Perhaps the best test of the pulling power of a quiz show is its ability to attract question writers. We award a five dollar cash prize for the best question submitted each week. For over 10 years now, an average of 1,000 letters have been received weekly. There is an extra heavy response to the annual spelling bee which is usually held in April.
The main volume of mail comes from with
MAY, 1 941
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