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Department Stores
SPEAK UP In the radio room of Cleveland's new Telenews theater, located in the downtown shopping section, originates the first locally-sponsored forum broadcast of its kind. Terminal Tower department store Burt's, Inc., invites all citizens with a thirst for argumentative ideas on current questions to join the studio audience in exchanging opinions, clarify the miasma of misunderstanding camouflaging vital issues in local and international events.
Rather than stay the barnstorming public, L. (). Klivans, president and general manager of Hi rt's. largest local time buyer in Cleveland, original radio program fancier, father of the Speak Up idea, doubled the WCLE broadcast time to half an hour; still hasn't
solved the problem of seating space to accommodate the nightly overflow. Burt's pubrelations director, Mendel Jones, acts as interlocutor; Klivans personally appears on the programs, gives commercial copj a directness and intimacy that sharpens its effectiveness. Material plugs part icularh the read\ to wear. jewelry, furniture departments. Most marked has been (Inert response in
the read] to wear section. Klivanesque ges
ture: Invitation to the audience to bring in short s( ripts, read their opinions on ,m\ ques tion. Discussion topics are announced well in Without a single solicitation t<u
In the streamlined radio room of Cleveland's new Telenews theater gather public spirited people nightly to air (on WHK) their views on current questions. Burt's public relations director Mendel Jones at mike conducts, while L. O. Klivans, president and general manager, left, watches with inter
mail, WCLE has received some 100 letters weekly, chiefly suggestions for discussion topics.
Giveaway: To each participant a pair of tickets to the Telenews theater, located upstairs of the Telenews radio room.
AIR FAX: Broadcast Schedule: Monday thru Friday, 6:00-6:30 P.M.
Preceded By: Training Camp News. Competition: Captain Midnight; Sports. Sponsor: Burt's, Inc. Station: WCLE, Cleveland, Ohio. Power: *>00 watts. Population: 1.125,942 (1940). Agency: Simons-Michelson, Inc., Detroit, Mich.
COMMENT: On network and locally, a world affair conscious public has readily re sponded to forum broadcasts. ^ et hesitant
time buyers have been slow to step to the
helm. In America a food tree for all argu ment will always draw a crowd and cus comers.
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RADIO SHOWMANSHIP