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SPECIAL PROMOTION
Short radio promotions that run but a day, a week, or a month yet leave an impression that lasts the year around.
Manufacturers
A CAVALCADE OF FREE ENTERPRISE
Recently 600 guests sat down at long ribbons of banquet tables in Oakland, Calif., ate heartily in commemoration of veteran employees of Metropolitan Oakland firms who have been working for the same companies for 35 years or longer.
Host was the National Association of Manufacturers, who also took 45 minutes of KROW air time to present A Cavalcade of Free Enterprise, acquaint the citizenry with
KROW staff man Bert Winn interviews some of the veteran employees who were cast in the production, Cavalcade of Free Enterprise. Left to right: C. L. Bates, employed by Johns-Manville Products Corp. for 51 years; Laura C. Moore, employed by Alameda County-East Bay Title Insurance Co. for 49 years; and Joseph Lewis, employed by the California Cotton Mills for 48 years.
the unity existing between employer, employee. Actually cast in the production were the 10 individuals with the longest records of employment. Progress of industry, maintenance of amicable labor relations came into their own in the impressive review. Emceeing were KROW staff men Bert Winn and John K. Chapel under director Keith Kerby. Production collaboration came from Edgar B. Jessup, president of the Marchant Calculating Machine Co.; and Alvin Hewitt, Pacific Coast Manager of the NAM.
COMMENT: Heaping tribute and eulogy on employees who have spent a lifetime in service to one firm also serves broader objectives. In mid-20th century, when labor and capital are lashing each other viciously, free enterprise and the NAM do well to counteract prevalent, adverse publicity. Their objectives: Minimize the public's opinion of the cleavage between labor and capital and minimize the actual cleavage, by demonstrating to the public and employees their appreciation and homage to faithful service.
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