Radio showmanship (Sept 1940-May 1941)

Record Details:

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TRENDS A rating of program patterns based on a special survey of outstanding, locally-sponsored radio programs throughout the country. Let the TREND of these ratings, month to month, be your guide to better buying. PROGRAM RATINGS, MARCH-APRIL, 1941 Type Rating Last Month Change MUSIC 32% 33% -1% NEWS 22% 21% + 1% QUIZ 10% 11% -1% INTERVIEWS 9% 9% TALKS 8% 7% + 1% SPORTS 7% 7% DRAMA 6% 6% COMEDY 6% 6% GROUPS Men Women Children Music 27% 35% 36% News 27% 20% 9% Talks 5 % 1 1 % 3 % Interviews ... 7% 10% 11% Quiz 11% 10% 11% Sports 13% 3% 5% Drama 5% 5% 16% Comedy 5% 6% 9% TREND OF LOCAL NEWS PROGRAMS (General) 22% 22 AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. The trend of news programs seems to move almost in a direct correlation with the course of world events. Newest reports show news has once again climbed to its January high. The peak has yet to be reached. TREND OF LOCAL NEWS PROGRAMS (Commercial Appeal Directed to Men) AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. If you are merchandising directly to men, you'll be interested in a breakdown of the general trend of news programs. Where the commercial message is primarily for men, news programs have shown a steadier, faster climb. They should make an even better buy. At no time in the past eight months has there been a decline in popularity, only in two months (January and February) have the ratings remained at a standstill! TREND OF LOCAL MUSIC PROGRAMS AUG. SEPT. OCT. NOV. DEC. JAN. FEB. MAR. Locally sponsored music programs showed a slight increase up and through December; but starting with the January survey, a sharp decline has been recorded. MAY, 1941 153