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SELL0GRM1
READ 'EM AND REAP!
Here are a few things to look for in this month's RADIO SHOYMANSHIP MGAZINE.
1. It's an important improvement, and v;e hope you like it. This month's issue is sent in envelopes instead of wrappers. Your clients get the magazine in perfect condition . Notice the statement in the upper left hand corner of the envelope. It's just one of the many ways we break do\m customer resistance and arouse reader interest.
2. The magazine is divided into tviro sections, (a) Articles by leading businessmen, advertising men and radio writers, (b) Service departments — conveniently classified by businesses to interest your prospects.
3. (P» 7) If you are on the verge of selling a clothing account in your town a sports show, maybe Max Yandt can help you. He's a men's wear merchant with seven years of radio experience. See his own story on Page 7.
4.. (p. 9) Be sure your continuity dept. sees the story. Ten Best Sellers 1
5. (p. 10) Top story of the month: Laundry Sales Thru the Air. Ad man Newby tells how he planned an entire campaign around a horn I And every laundry in your town will know of the Quality Laundry of Chicago.
6. (p. 2U) If you charge for church time on your station, see the letter received from Rev. Carleton Brooks Miller of Battle Creek, Micliigan.
7. (p. 26) Graysons, Inc., is a well-known women's v/ear chain. Read what their San /intonio manager has to
say about radio . The Graysons ' shop in your tov/n would like to read this too.
8. (p. 29) Most unusual promotion: The Rowe Shoe Store's ten day sale.
9. (p. 33) Department stores viill want to knov/ about H. C. Capwell's radio show. Capwell is Oakland's largest department store.