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SELLOGRAIil
10. (p. 38) If you're planning a series of broadcasts of the boys from your town, via transcription from army training camps. Don't miss Edward Kirby's letter.
— SELL STELLA UNGER —
On Page 3 you'll find a pre_--selling advertisement on a brand new transcribed radio program v/ith a sure-fire selling angle: Hollywood, The News Behind the Names You See on the Screen. It's a five minute show (something you may have been looking for) at a price that's unusually low. In most cases, less than a dollar an episode. Even your smallest account will be able to afford this onec
The star of the show is Stella Unger, Hollywood nev/spaper columnist, with a brilliant record of successful broadcasting. Her column, "Camera Close-ups" is featured in newspapers from coast to coast. Be sure to check your local paper; if her column appears in your town, you may be able to swing a reciprocal tie-up with the newspaper. (Example: In return for a line in bold face type at the end of her column reading: "Stella Unger 's Hollywood Headliners is presented daily over Station WWWW at 0:00 P. M.", you will mention the newspaper her column appears in at the end of every program.)
"Hollyv;ood Headliners" is a program that adapts itself easily to any number of sponsors: Dairies, Apparel Shops, Department Stores, Bakeries, Furniture Stores, almost any business that is searching for a radio program that will attract — and hold — a woman's audience.
There will be 156 programs available, enough for a full year of broadcasting (3 times weekly) . With the addition of some transcribed music you can build each show to fit a full 15-minute spot, if the advertiser wants a more varied type of program.
The show is complete, with some excellent merchandising tie-ins that you can spring after it has established itself on the air. Start auditioning it today I Somebody, among your prospects, is a pushover for a show like this one I