We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Below: Atwood salesmen, on the alert for merchandising tie-ins at the pointof-sale, distributed time change placards (illustrated below), arranged coffee-can background for announcement of new program time. Latest program ballyhoo: A letter insert, included with all mail leaving the Atwood office. It reads: "Keep up with the world. Listen to the Northwest's most popular morning newscast." Time and station.
FRiS
COFF
each ^noi
Biioo'
PRESH
COFFtE
PRfSH:
COFFEE
COFFEE
m§o^
COFFEE
Above: More important than the show itself is the fine, allaround merchandising plan that surrounds Atwood's morning news. Although the program is the base, the merchandising is the peak; the direct, day-to-day contact that keeps grocers aware of the program and what it is doing on their behalf. Each morning, for example, Broadcaster Williams gives a market report on fresh fruit and vegetables, what's available at the city markets, what's in season, what's arrived, what's priced right. Thus the housewife and the grocer learn what to buy, what to feature.
Above: William W. Wieder, at present the president of the Minneapolis Retail Grocers Association, and operator of one of the largest independent food markets, is shown holding one of the blackboards distributed by Atwood. Said Grocer Wieder: "I always pick up the Atwood program on my store radio. When Williams mentions the daily specials, I put them down on the blackboard; I know my customers will come in and ask for them."
JANUARY, 1941
13