Radio showmanship (Jan-Dec 1941)

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'I .OIMC IS T«5 f Can you visualize the effect of a message lik^ this from you to your cHents and prospectsi "We have long felt that you, a local Inisinei man, would like to know what others in yoUr^ same field throughout the country are dot in radio . . . what methods they are using get sales through the air. This magazine devoted to the transmission of these i plans and promotions and we have taken the privilege of subscribing to it for you. "We sincerely hope you will find some of the tried and tested merchandising ideas set forth in these pages adaptable to your business. If they give you the spark of an idedri let our staff assist you in developing it into\ a sound radio advertising campaigns Discus1 sion can he had at your convenience. No\ obligation, of course.''