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cleaning business increased. When 35% to 50% of listeners contacted state they hear the program and can name the sponsor, the reason for increase in business is obvious.
Then KFWB, Hollywood, the Warner Brothers station, took the show under its wing and set out to find a sponsor. Di-Mon-GloWax Products took the series after KFWB had broadcast four episodes as a sustainer.
That The Enemy Within offers unusual radio fare for American listeners is unquestionable, for the average American citizen, while aware of Fifth Column activities in this country, doesn't know how they operate, what goes on, how it affects him, but he is interested.
Because it is timely and topical, the series requires little or no merchandising tie-ups. Publicity and promotion in newspapers and by direct mail will create an immediate audience.
Suggested premium to be used to check audience response for the programs is a copy of the Constitution of the United States, bound in book form, available at 10c each
from the government printing office in Washington, D. C, published a short time ago in celebration of the Sesqui-Centennial anniversary of the signing and adoption of the Constitution.
In addition. The Enemy Within is now being published in book form, and this book will be available for use as a merchandising tieup and premium. It will cost about 75c per copy, including mailing and packaging. Sponsors may offer the book for a certain number of labels, wrappers, or sales slips plus 75c, and thus make the book a self-liquidating item. Many requests for the book have already been received by the Australian sponsor.
AIR FAX: 117 transcribed episodes arc now completely recorded and ready for delivery. Minimum contract, 65 episodes. Sufficient time allowed for commercials. No ASCAP music in the series. Sponsors and stations must be prepared for English accent as the entire program series was produced in Australia with the cooperation of the Australian Secret Service. Because of the limited number of samples, KasperGordon has been forced to restrict length of time during which inquirers may hold audition discs. Address all inquiries to Kasper-Gordon, Inc., 140 Boylston Street, Boston, Mass.
Both Sponsor Barton in Youngstown (O.) and Sponsor Di-Mon-Glo in Los Angeles use newspaper copy to herald the airing of The Enemy Within. Particularly suited to newspaper ballyhoo is this unusual dramatization of espionage agents and their sinister methods of operation; it ties in perfectly with the blaring headlines on the same subject sure to be on the front pages of the same newspapers. This grim association assured for both sponsors an unusually large listening audience right from the very start of the series.
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WKBN 510KC
SUNDAYS andTUESDAYS lO RM.
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MON. thru THURS.
"THE ENEMY | ^ WITHIN"
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Sponsored by
DI-MON-GLO
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JANUARY, 1 941
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