Radio showmanship (Jan-Dec 1941)

Competition: Bud Barton (NBC dramatic serial). Sponsor: J. A. Folger 8C Co., makers of Folger coffee. Station: KSFO, San Francisco, Calif. (Others: KNX, Los Angeles; KOIN, Portland. States covered: California, Oregon, Washington, Idaho, Nevada, Arizona.) Power: 5,000 (KSFO). Population: 629,553 (San Francisco). COMMENT: The same person who reads the newspapers listens to the radio. Often a tested newspaper feature can easily be converted into a successful radio program. Tobaccos TOBACCO MARKET BROADCASTS "When we started the selling season for 1938-1939, we anticipated a loss in poundage from the previous year of well over a million pounds. This feeling was due to the early crop as well as the effect of crop control. "At the close of the season, we found that we had lost only about two per cent, whereas many markets were under from 15% to 20%. We firmly believe that our use of radio was the means of attaining this fine record, as many producers commented to us personally on our splendid daily and weekly programs." William S. Mason Secretary Reidsville Tobacco Market Reidsville, N. C. AIR FAX: For complete story, see Proof O' the Pudding, page 35. Women's Wear GRAYSON'S PRESENTS "We have used the radio program, Grayson's Presents, for the past five years and find that this type of advertising has helped build up marvelous good will and prestige for Grayson's in San Antonio. Periodical check ups show results extending to a 150-mile radius. Announcements of special promotions that extend over a period of time get excellent sales results. "During the time this program has been on the air, Grayson's have taken in additional space three times the original size of the store in 1935 and continues to show greatly increased sales volume. Customers have informed us they eagerly look forward to the program. Written and oral comments have been most favorable." D. A. MacFarlane Manager Grayson's Shops, Inc. San Antonio, Texas AIR FAX: For complete story, see Proof O' the Pudding, page 35. YOURS for the asking ADDRESS RADIO SHOWMANSHIP 11th at Glenwood, Minneapolis, Minn. SAMPLE SCRIPTS AVAILABLE Automobiles — Mr. Yes and No (see Sept. issue, p. 32). Beverages — Gaslights and Bustles (see Oct. issue, pp. 73, 74). Dairy Products — Junior Town (see Dec. issue, p. 136). Dairy Products — Young American's Club (see Nov. issue, p. 110). Department Stores — Hardytime (see Sept. issue, p. 35). Drug Stores — Five Years Ago Today (see Dec. issue, p. 146). Electric Appliances — Listen and Win (see Dec. issue, p. 151). Electric Appliances — Prof-it (see Sept. issue, p. 28; Oct. issue, p. 65). Flowers — An Orchid to You (see Sept issue, p. 35). Fuel — Smoke Rings (see Dec. issue, p. 126). Gasoline — Home Town Editor (see Oct. issue, pp. 73, 74). Gasoline — PDQ Quiz Court (see Dec. issue, p. 134). Groceries — The Carnival of Fun (see Sept. issue, p. 27). Groceries — Food Stamp Quiz (see Sept. issue, p. 33). Groceries — Imperial Interlude (see Nov. issue, p. 107). Groceries — Matrimonial Market Basket (see Dec. issue, p. 154). Groceries (Wholesale) — Hoxie Fruit Reporter (see p. 34). Groceries (Wholesale) — Market Melodies (see Oct. issue, pp. 73, 74). Groceries (Wholesale) — Women's Newsreel of the Air (see Oct. issue, p. 63). Men's Wear — Juster's Styles for Men (see Sept. issue, p. 8). Men's Wear — True Stories of the New York State Police (see Dec. issue, pp. 150, 155). Music Stores — Meet the Team (see Dec. issue, p. 151). Optometry — Good Morning, Neighbors (see p. 35). Women's Wear — Melodies and Fashions (see Nov. issue, p. 112). SAMPLE TRANSCRIPTIONS Adventures in Christmastree Grove (see p. 98). Betty and Bob (see Oct. issue, p. 53). The Enemy Within (see p. 18). Pinocchio (see Sept. issue, p. 11). Ray Daughters Health Club (see Sept. issue, p. 35). Secret Agent K-7 (see Sept. issue, p. 35). 26 RADIO SHOWMANSHIP