We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
to station WFBR. First 100 correct answers get double passes to one of Baltimore's four leading downtown theaters. Sponsor notifies winners by mail, asks them to collect their awards at Mart, Inc.
AIR FAX: Broadcast Schedule: Sunday, 1:30-1:45 P.M.
Preceded By: Book Review.
Competition: March of Games (CBS); Al & Lee Reiser's Orchestra (NBC). Sponsor: Mart, Inc. Station: WFBR, Baltimore, Md. Power: 5,000 watts. Population: 854,144 (1940).
COMMENT: Home-participation air shows seem to be gaining increased interest throughout the country. Last month, two other programs of this type were described. (See Lucky Gong Contest, December, 1940, pp. 150, 153; Add 'Em Up, December, 1940, p. 152.)
Shoes
THE SIDEWALK REPORTER Is a 10-day shoe sale a booming success if a merchant has as many pairs of shoes at the end of the sale as he had at the start? The answer is an emphatic "yes" — if this is the case :
Twice daily, chief announcer, Lowell Smith (handling mike), interviewed passersby in front of the Rowe Shoe Store in San Bernardino, Calif. For ten days, he asked for old shoes for British War Relief as part of an unusual Rowe promotion. Over a dozen barrels of shoes were collected as a result of the show.
In San Bernardino (Calif.) The Rowe Shoe Store set up on the sidewalk in front of their store two barrels painted red, white, and blue and placed a microphone between them. Twice daily for 10 days Rowe offered via the airways a two-dollar reduction on any sale purchase accompanied by an old pair of shoes. The shoes were to be given to the British War Relief fund. Results: For Britain, a dozen barrels of shoes; for RowE, a highly successful sale.
AIR FAX: During the show, emcee Lowell Smith interviewed passersby, discussed the war, sought particularly for a concensus of opinion on whether America should give every possible aid to Great Britain.
Broadcast Schedule: Nov. 29-Dec. 13, 4:45-5:00 P.M. Competition: Fletcher Wiley (CBS). Sponsor: Rowe Shoe Store. Station: KFXM, San Bernardino, Calif. Power: 250 watts. Population: 37,481.
COMMENT: This is an important promotion. It may herald the beginning of a series of similar attempts to use radio to aid the Allies. Its success, of course, depends on public opinion at the moment.
Looking at it from a strictly business point of view, the sponsor must be certain that the cause he is aiding is the cause that most people in his community favor. Otherwise, the entire promotion may boomerang.
The idea of donating clothes, books, toys, etc., is not new. Before Christmas, many businessmen sponsored programs that asked for special donations to help the underprivileged.
JANUARY, 1941
29