Radio showmanship (Jan-Dec 1941)

Record Details:

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MEET MRS. AMERICA ^HE is queen over all she surveys. Her kitchen is her kingdom, and unto her, every voice must bend! . . . Radio advertisers, spending millions of dollars each year, must never lose sight of Mrs. America. Her likes and her dislikes decide the fate of the businesses that sponsor the various radio programs. There is but one sure way to discover Mrs. America. Find out how other men in your business field are using radio. Their experience can be your guide. Only one magazine brings you briefly, yet accurately, the everchanging picture of radio in action! . . .RADIO SHOWMANSHIP.