Radio showmanship (Jan-Dec 1941)

toi*?^'*^' \\^^ V^O"^ CONTENTS FEBRUARY 1941 VOL. 2 NO. 2 Publisher Don Paul Nathanson Editor S. H. Kaufman Associate Editor Norman V. Carlisle Research D irector G. M. OSMAN Business Manager William A. HUSER Editorial Advisory Board Herbert Pettey New York Ralph Atlass Chicapo William Dolph Washington Henry Johnston Birmingham Glenn Snyder Chicago Philip Lasky San Francisco Roger Clipp Philadelphia GusTAV Flexner Louisville Maurice M. Chait Peoria J. Hudson Huffard Bluefield. Va. J. Harold Ryan Toledo Lorenzo Richards Ogden, Utah Frank J. Ryan Kalamazoo Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Glenwood, Minneapolis, Minn. Telephone: Bridgeport 6228. Copyright 1941, by Showmanship Publications, publishers of Radio Showmanship, Editorial 44 Nothing New Under the Sun 47 Frank J. Ryan The president of the Kalamazoo (Mich.) Laundry Co. played a hunch and rebuilt his business into a profit winner! Grocery Sales Thru the Air 50 A. Wesley Newby . The president of a dynamic Chicago advertising agency describes how the Independent Grocers of Chicago met the challenge of the large grocery chains. Made to Measure Coverage Roger W. Clipp 53 The general manager of Radio Station WFIL and the Quaker Network discusses a plan of radio advertising for the "in-between" businessman. Returns: Almost a Million 54 Paul Helltnan Sportcasts should be merchandised. Here's the interesting account of one that was, and how! (Continued on next page) FEBRUARY, 1 94 45