Radio showmanship (Jan-Dec 1941)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1941)
Leaf #:
00057
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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othing' Under Tlie By FRANK J. RYAN, President, Kalamazoo (Mich.) Laundry Co. FEBRUARY, 1941 There's nothing new in business. Everything goes back to the old, homely logic of 50 years ago; good sound common sense that built many of our great American businesses of today. My father used the same principles of merchandising to build this laundry business as I am using today. The difference lies not in methods, but in mediums. Back in 1932, I put The Kalamazoo Laundry Company on the air for the first time. My reason for doing it would shock many a modern advertising expert clear out of his upholstered swivel chair. So prepare yourself. For mine was not a hifalutin' reason, but just a common ordinary hunch, tied up, of course, with a friendly gesture. About 10 years ago, a friend of mine, John Fetzer, started a radio station here in Kalamazoo. I believe I saw the future of radio in those days (at least I like to think I did), although to tell the truth I wasn't sold on small local programs. I felt, like many another businessman, that radio was a productive 47