Radio showmanship (Jan-Dec 1942)

..CiS^*' ^m ,0 \^i^ EONTENTS JANUARY 1942 VOL. 3 NO. 1 Editorial Advisory Board Radio Herbert Pettey New York Ralph Atlass Chicago William Dolph Washington Don D. Campbell Birmingham Glenn Snyder Chicago Philip Lasky San Francisco Roger Clipp Philadelphia J. Harold Ryan Toledo Business Lorenzo Richards Ogden, Utah GusTAV Flexner Louisville J. Hudson Huffard Bluefield, Va. Maurice M. Chait Peoria, III. Frank J. Ryan Kalamazoo, Mich. Allen C. Knowles Cleveland Editor and Publisher: Don Paul Nathanson. Editor-in-chief: Tod Williams. Managing Editor: Marie Ford. Circulation: Thelma Kay. Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Glenwood, Minneapolis, Minn. Tel.: Br. 6228. Franchise office: 510 N. Dearborn, Chicago, 111. Director of franchise: Peter C. Goldsmith. Field franchise representatives: Howard M. McGrath, Robert Parvin. Copyright 1942 by Showmanship Publications, publishers of Radio Showmanship. Editorial Radio Fits Pizitz 6 E. H. Hunvald The sales manager of the famous Pizitz Department store, Birmingham, Ala., tells the amazing story of how he merchandises 15 different radio programs, each with a definite purpose. It's a story every businessman should read, especially department store executives. Home Reconditioning Sales Thru the Air .10 Alvin Q. Ehrlich A real American success story. How a 27-year-old young man built a home-rebuilding business by radio. Everyone agreed it wouldn't work, but it did. Candy Quiz is Good Biz 13 Morel Elmer How the Elmer Jamboree brought about a 40 percent business increase, by the sales manager for the Elmer Candy Co., New Orleans. This China Egg Hatched 15 Ernest J. Ronal How a 4,000 percent business increase was achieved in a decade is told by the general manager of the Ohio China Co., Toledo. JANUARY, 1 942