Radio showmanship (Jan-Dec 1942)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1942
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1942)
Leaf #:
000403
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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XEXT MONTH DEPARTMENT STORE PROMOTIONS and program ideas colkccd from businessmen all over the coiintrv. You'll Hud the cream of successful merchandising stunts and new show ideas culled from radiowise retailers everywhere. JLIIIIM uAHlltlli of the Research Bureau for Retail Training. L'niversily ol Pittsburgh. wTites a fast-mo^ ing article that re\eals his pet thesis on belter showmanship in department store radio advertising. He suggests. "Dratnatizt' the Merchandise to Sell Goods," convert merchandise into first-rate entertainment. JOSEPH H. WIMBISH, manager of the Charlottesville. \'a.. Leggetts Dk PARTMENT Store. gives radio a great big hand, points oiu how it increased sales \olume at an amazingly small cost. Plus More Than 40 Programs and Promotions You Can Use in Your Own Business!