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CONTENTS
JANUARY 1943
VOL. 4 NO. 1
Editorial Advisory Board
Radio
Herbert Pettey
Ralph Atlass William Dolph Don D. Campbell Glenn Snyder Philip Lasky Roger Clipp J. Harold Ryan
Nezu York Chicago Washington Birmingham Chicago San Francisco Philadelphia Toledo
Business
Dr. Harry Dean Wolfe
Washington, D. C. Lorenzo Richards
Ogden, Utah GusTAv Flexner
Louisville J. Hudson Huffard
Bliiefield, Va. Maurice M. Chait
Peoria, III. Frank J. Ryan
Kalamazoo, Mich. Allen C. Knowles
Cleveland
Editor and Publisher: Don Paul Nathanson. Managing Editor: Marie Ford.
Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to 1004 Marquette, Minneapolis, Minn. Tel.: Ge. 9619.
Franchise office: 510 N, Dearborn, Chicago, 111. Director of franchise: Peter C. Goldsmith. Field franchise representatives: Howard M. McGrath, Robert Parvin.
Copyright 1943 by Showmanship Publications, publishers of Radio Showmanship.
Editorial 5
Listings for Listening 6
Linn P. Campbell
Buyers and sellers sppt real estate bargains by radio, writes the president of the Byron Reed Co., Inc., Omaha, Nebr.
Drug's Sugar Pill: Radio! 8
Frank Haithcox
Radio creates the demand, sales take care of themselves, says the president of Mountain Herb Products, Inc., Hickory, No. Car.
A Tale of Furniture Sales 10
An RS Air Analysis
With never a bad year, selling by radio is half selling radio itself for the Nelson Bros. Furniture Store, Chicago, 111.
Listening for a Price 12
Roger W. Clipp
Sell with entertainment, not with cash, writes the general manager of WFIL, Philadelphia, Pa., and the Quaker Network.
Sporting Thing Suits Men 14
Al Thurston
Because radio excells as a direct selling medium, the manager of the Bond Clothes Shop, Hamilton, Ont., doffs his Van Kirk beaver.
JANUARY, 1943