Radio showmanship (Jan-Dec 1943)

behind the civilian lines who rated citations include sugar beet farmers, sugar beet factory workers, railroad roundhouse men, many others. After each citation-by-remote, Mullett-Keli.y's president, E. W. Kelly goes on the air, presents a ten-foot American flag to a Civilian Soldier representative as a lasting reminder to the honored group of its services in preserving the American way of life. AIR FAX: Special promotions: advance notices to all employees of the featured companies, newspaper advertising and window displays. Theme song for Mullett-Kelly and its current program: Arms For the Lore of America. Special eventer Ed Letson handles the remote-control portion of the show, with announcers Allan Moll and Russell Stewart taking over at the studio. Scripter and producer: Alvin G. Pack. First Broadcast: October 22, 1942. Broadcast Schedule: Thursday, 9:30-9:45 P.M. Preceded By: News. Followed By: The Mayor Reports. Sponsor: MuUett-Kelly Co. Station: KDYL, Salt Lake City, Utah. Power: 5,000 watts. Population: 145,267. COMMENT: As a means of keeping what might be the forgotten man in fighting trim, broadcasts of this kind are hard to beat. Flag presentation ceremony here provides an extra dash of showmanship which will give workers for years to come a visible reminder of the sponsor's gesture of good will. Drug Products WORDS IN THE NEWS Listeners discover them; KFH dissects them; Carey Laboratories, Inc., makers of Medisalt Tooth Powder, Hutchinson, Ka., pays up to 20 smackers for them. Simple as A-B-C is the Words in the News set-up for Wichita, Ka., listeners. Listeners who send in Words in the News, studio guests who correctly define them, win fun, fame and fortune. Each week a different, unrehearsed group of guests in the KFH studio tussle with listener-sent words. One listener sent in a clipping from a newspaper story in the Lincoln, Nebr., Evening Telegraph. Underlined was the word circumspect. For underscoring the one word, sending it in with a Medisalt carton, listener raked in six simoleons. Studio guest rated the same amount for correctly defining the word. A $20 wad of wealth goes to sender and definer of the jack-pot of them all. The Word of the Week. Another feature of the weekly half-hour show: the Tongue-Twister. In clover is the listener who sends in, has accepted for broadcasting, a frequently mispronounced word. Capacity studio audiences spur contestants on in the tussle with price-tagged words, cheer each winner of silver certificates. Counter displays, tickets to broadcasts, newspaper ads, etc., keep the words coming. AIR FAX: Sagacious sorcerer of syllables Eddie McKean emcees the show which originates in the KFH studio, is remoted to KTUL, Tulsa, Okla.; KOMA, Oklahoma City, Okla.; WIBW, Topeka, Ka. Platters are also sent to KOIL, Omaha, Nebr., and KFAB, Lincoln, Nebr. First Broadcast: June 17, 1942. Broadcast Schedule: Wednesday, 8:30-9:00 P.M. Preceded By: Junior Miss. Followed By: Tonight with Clem Sawyer. Sponsor: Carey Laboratories, Inc., Hutchinson, Ka. Station: KFH, Wichita, Ka. Power: 5,000 watts. Population: 183,000. Agency: Blair, MacPhail, Inc., St. Louis, Mo. COMMENT: While experts have largely taken over the network quiz program, the local sponsor has had splendid results with panels made up of the average man and woman. When proof-of-purchase is required with listener contributions, mail pull will largely be determined by with what ease the contestant may make an entry. Simplicity of the contest here insures mass appeal. (For pic, see Showmanscoops, p. 25.) Home Furnishings MELODY MAKERS Tin pan alley is going to have to take a back seat to Seattle, Wash., if Schoenfeld's, one of the Northwest's oldest home furnishing stores, can keep local interest and enthusiasm tuned up. Feature of .each half-hour weekly JANUARY, 1 943 27