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Power: 5,000 watts. Population: 453,637.
COMMENT: While a show as pretentious as this may not be for the sponsor with a limited budget who has not tasted the fruits of radio advertising, it has real possibilities for those who know and appreciate through experience, the value of showmanship in radio productions.
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broadcast is a .Song of the Week written by a local composer. Tune-makers vie for prizes ranging from $25 to a final grand prize of $500 in Victory Bonds.
For listeners who want to see the wheels go round, learn how hit tunes are written, the KJR show presents audible examples. Played is a simple melody to which rhythm is added, then harmony and finally the bridge. Local maestro Bob Harvey directs the 15-piece musical ensemble. Novel feature of the show's format: instead of the usual masculine emcee, Marge Barry sets the pace, keeps the show humming.
Strictly institutional in nature are the ScHOKNFELu Commercials. Slant is at householders of the Northwest.
AIR FAX: First Broadcast: November 3, 1942. Broadcast Schedule: Wednesday, 9:00-9:30 P.M. Preceded By: Manhattan at Midnight. Followed By: News. Sponsor: Schoenfeld's. Station: KJR, Seattle, Wash.
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FUN WITH FOOD With market prices spinning upwards, it's no fun for the family shopper to stretch the grocery budget to include the variety the same amount purchased before. On the upand-up, however, is the chance for Philadelphia, Pa., housewives to stagger home with a free-for-nothing market basket of food.
Are there more vitamins in the white or green part of celery? Housewives, cooks, and would-be culinary experts are called out of the kitchen into the WFIL studios to answer questions of this type. Sponsored by the Philadelphia Record to increase attention paid to Record food page advertisers, the show pulls six contestants from the studio audience to answer questions about food and its preparation.
To contestants who answer correctly two out of three questions go marketbaskets jam-packed with vittles sufficient for a full course Sunday dinner. To listeners who submit questions used on the show go market bags heaped with nationally advertised products.
Merchandising tie-ins used to weave the products into the warp and woof of the show include quiz questions on nationally advertised products found on the Record food pages. Into the basketprizes go Record advertised products. Included on each broadcast: one special prize awarded for answering a question concerning the Record women's page, j
Special promotions used to sell the show to the public: Record feature stories on its Sunday radio page, its Thursday women's page, and its Friday food page. Courtesy announcements on WFIL also plug the show.
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