Radio showmanship (Jan-Dec 1943)

CONTENTS FEBRUARY 1943 VOL. 4 NO. 2 Editorial Advisory Board Radio Herbert Pettey Ralph Atlass William Dolph Don D. Campbell Glenn Snyder Philip Lasky Roger Clipp J. Harold Ryan Neiv York Chicago Washington Birmingham Chicago San Francisco Philadelphia Toledo Business Dr. Harry Dean Wolfe Washington, D. C. Lorenzo Richards Ogden, Utah GusTAv Flexner Louisville J. Hudson Huffard Bluefield, Va. Maurice M. Chait Peoria, III. Frank J. Ryan Kalamasoo, Mich. Allen C. Knovvles Cleveland Editor and Publisher: Don Paul Nathanson. Managing Editor: Marie Ford. Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to 1004 Marquette, Minneapolis, Minn. Tel.: Ge. 9619. Franchise office: 510 N. Dearborn, Chicago, 111. Director of franchise: Peter C. Goldsmith. Field franchise representatives: Howard M. McGrath, Robert Parvin. Copyright 1943 by Showmanship Publications, publishers of Radio Showmanship. Editorial 41 Hammer Service Home 42 Maury Nee News broadcasts newest way to sell service, move goods, writes the advertising manager of the P. J. Nee Furniture Co., Washington, D. C. Take 'Em to the Cleaners 44 Walter M. Johnston Quiz show plus news daily irons out business wrinkles, writes the president of the Thornton Laundry Sc Dry Cleaning Co., Youngstown, O. Ace Up Drug's Sleeve: News! 45 Nate S. Shapero Radio round-the-clock on six stations sells giant specials points out the president of Cunningham's Drug Stores, Detroit, Mich. No Sales Blues with News 48 Don Albertson Programs ear-marked for women loosen family purse strings says the advertising manager of Colorado Supply Division, Pueblo, Col. Selling Sight Straight 50 Morton Obstfeld Sell personal services in a personalized way maintains the general manager of the Service Optical Co., Des Moines, la. FEBRUARY, 1943 39