Radio showmanship (Jan-Dec 1943)

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Special Promotion 52 Short radio promotions that run but a day, a week or a month, yet leave an impression that lasts the year around. Yours for the Asking 53 If you want a tested work-sheet, here is a collection of sample script and transcription availabilities. Showmanscoops 56 Unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. Airing the New 58 New radio programs worth reading about. No result figures as yet. Showmanship in Action 62 Promotions and merchandising stunts that lift a program out of the ordinary are presented here. What the Program Did for Me 65 Here, businessmen exchange results and reactions to radio programs for their mutual benefit. Proof O' the Pudding 67 Results based on sales, mails, surveys, long runs and the growth of the business itself are highlighted here. Johnny on the Spot 70 News, reviews and tips on spot announcements are presented in this column. You Don t Have to Pull Them Out of the Hat ^ THEY RE ALL HERE! 1001 (Radb PjwqhamA. % For men who buy local radio time. • Every show available for immediate use. • Classified for handy reference. • Most complete listing ever compiled. PRICE: 50c e new Radio Showbook Syndicated, Transcribed, Script Directory Write to RADIO SHOWMANSHIP 1004 Marquette MINNEAPOLIS, MINN. 40 RADIO SHOWMANSH IP