We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
THIS
FOR the third successive year, the Thornton Laundry Sc Dry Cleaning Co., Youngstown, O., has renewed its seven weekly quarter-hour shows on WFMJ. One month after we aired our first fifteen-minute Sunday afternoon program of transcribed organ and philosophy, we added an additional Sunday program which we still feature.
Six months later we were convinced that radio played a definite part in our business increase. Not one to pass up a good thing, we increased our radio schedule to seven 15 minute programs per week, the year around.
Monday through Saturday at 8:00 A.M., listeners get the morning news, and as interest in the news mounts even above previous levels, our audience tunein increases in the same proportion. Thornton's Lucky Listener program, a special quarter-hour aired every Sunday at 1:30 P.M., is a typical Pot-O-Gold show. Certainly, it is our experience that such programs are as well adapted to the local field as they are to networks. Our offering is exactly what its name implies.
Each week the announcer draws a number from the Thornton Grab Bag. That number determines the page of the Youngstown Telephone Directory on which the winning name is listed. A second drawing decides the exact line on that page. At that point, the Lucky Listener is telephoned, and if the call goes through, the listener's reward for answering his telephone is twenty five dollars. As a premium for knowing the tele
^:
ake 'Em
Quiz Show Plus News Dai Walter M. Johnston, Pres.
phone number of the Thornton Laundry, the listener collects an extra five dollars. Bright and early the next morning, the listener gets his prize money from a Thornton routeman.
If the phone is busy, or if for any other reason, the call is not completed, the not-so-lucky listener gets a consolation prize of five dollars and the twenty five dollars is carried over, added to the following week's prize to sweeten the jackpot.
Because telephone calls are seldom incompleted, it is apparent that most people stay home at least until after 1:30 P.M. to listen to the program, and we have evidence that among both old customers and new contacts, the program is one of the best known of the local radio programs. In most cases, listeners have their radios turned on when we call them.
Because we believe that all advertising should be coordinated, we consistently
44
RADIO SHOWM ANSH I P