Radio showmanship (Jan-Dec 1943)

COMMENT: Here is another type of wartime job for business. Advertisers with vakiable trade names anxious to keep 'em living will find prestige protnams of this kind in tune with the o times. (For pic, see Showmanscoops, p. SAMPLE SCRIPT AVAILABLE. Men's Wear BADGE OF HONOR Giving modern point to the ancient advice to ''render unto Caesar that which is Caesafs," is the \\m. Farrar & Co., Ltd., Hamilton, Out. In its 40 years as clothiers to the men of its community, it has outfitted two generations of local citizenry. Today, those same men are in mufti, their outfitter, the Canadian government. In Badge of Honor, Farrar pays tribute to these same men and women of Canada's fighting forces. Prepared by the Canadian Department of National Defense, the transcribed series heard on CKOC dramatizes the story behind the badges of Canada's finest fighting units, past and present. To the principals of both public and secondary schools in Hamilton went letters calling attention to the historical content of the institutional building show. Generously used before the program began were announcements featuring excerpts from the discs. Also used were window display cards and newspaper ads. AIR FAX: Special scries was built for local broadcasting exclusively. First Broadcast: September 27, 1942. Broadcast Schedule: Sunday, 12:45-1:00 P.M. Preceded By: News. Followed By: Music. Sponsor: Wm. Farrar & Co.. Ltd. Station: CKOC, Hamilton, Ont. Power: 1,000 watts (d). Population: 155,547. Producer: Dept. of National Defense. COMMENT: Sponsors who present morale building programs during times of stress earn badges of honor upon which no dollars and cents value may be put. That bigtime business continues to invest hundreds of thousands of dollars each \car in institutional advertising is one indication to the local sponsor that such a policy pays-out in the long riui. Milling PRESIDENT'S NEWS CONFERENCE Phenomena are not phenomenal in the Roosevelt administration, but even hard boiled newsmen took heart when F. D. R. first gave them the go-ahead to use his name in connection with press conferences. Earlier administrations had sometimes forbidden any reference to the AV'hite House as a source of copy, and more liberal ones had sanctioned only the use of such phrases as White House Spokesman as a shield behind which to hide. Today the biggest news the country knows is apt to come from these selfsame press conferences, and correspondents hot-foot it to the nearest telephone or telegraph offices to relay their copy. Not so, with Fulton Lewis, Jr., Mutual's ace analyst. Twice weekly he gives his listeners the low-down on the latest presidential utterances in President's News Conference. In Omaha, Nebr., the program is heard over KBON for Miller's Cereal Mills on a till forbid order. General commercial copy is used, with special emphasis on retailer good will. Spot announcements, direct mail to retailers, newspaper and theatre advertising merchandise the show. air FAX: First Broadcast: April 1, 1942. Broadcast Schedule: Tuesday, 4:00-4:05 P.M.; Friday, 10:30-10:35 A.M. Preceded By: Monday, Music; Friday, News. Followed By: Monday, Scrapbook Pages; Friday, Yankee Houseparty. Sponsor: Miller's Cereal Mills. Station: KBON, Omaha, Nebr. Power: 250 watts. Population: 256,054. Agency: Allan 8c Reynolds Agcy. COMMENT: Significant is the tremendous popularity rise of news broadcasts. Surveys indicate that the public is as much interested in interpretation as it is in straight new^s reporting. Fitting right into this picture is a program of this kind. FEBRUARY, 1943 61