Radio showmanship (Jan-Dec 1943)

must answer questions on which the Public Opinion vote was tabulated. When contestant's answer agrees with Public Opinion, based on majority vote, the prize is two simoleons for each correct answer. A miss adds the prize money to possible winnings for next contestant. On each program, I. D. A. Drug Stores put up $75 prize money for the listening audience, to which is added all prize money not won on the preceding program. Ten ballots are drawn from all received during the week, one ballot for each of the ten questions. If the answer of the ballot drawn agrees with the vote of the public on the question for which it was drawn, the sender of the ballot receives a share of the prize money. If the ballot has a red, white and blue I. D. A. guarantee sticker attached, prize is tripled. If the answer on the ballot disagrees with Public Opinion, the prize money is carried over to the next week. Studio audience is given colored numbered stubs on admission to the studio; light color for women, dark for men. Five minutes before show time, draws are made, ten names selected to be quizzed during the program. Each is asked one of the ten questions listed on the Public Opinion ballot for the week. Public Opinon ballots received by mail are placed in a drum, and each contestant makes one draw to determine possible listener winners. Hook for the 270 Independent Druggists: ballots, with shows originating from each of the three stations to increase local interest; store displays, and courtesy announcements. One origination in CKOC's studio, Hamilton, drew 315 people. AIR FAX: First Broadcast: October 14, 1942. Broadcast Schedule: Wednesday, 8:00-8:30 P.M. Preceded By: The Lone Ranger. Followed By: Labour Forum. Sponsor: Independent Druggists Alliance. Station: CKOC, Hamilton, Ont. Power: 1,000 (d). Population: 155,547. Agency: A. McKim, Ltd., Toronto. COMMENT: Hook for store traffic is the ballot distribution only through sponsor's outlets. With programs originating from each of several stations, local interest is heightened, and each of the outlets gets its full share of credit and glory. Meats RHYTHM AND RHYME From Herb Hayworth's patter to the housewife's platter is the story of Rhythm and Rhyme aired over WGL, Fort Wayne, Ind., for the Parrot Packing Co. Hook: listeners are invited to write comments on the sponsor's program. Gag: if WGL poet-laureate Hayworth cannot take the cards cold, work up a four-line poem using the listener's name in connection with the comment on Parrot products within 60 seconds, listener gets a pound of bacon. Take is reduced to a halfpound if quick-on-the-trigger Hayworth comes through. Proof that the show is also bringing home the bacon for Parrot Packing: in some cases, show has accounted for two-thirds of the total WGL mail pull. AIR FAX: Program is made up of songs and patter on the part of Norm Carroll and Herb Hayworth, with Carroll at the piano. First Broadcast: March 16, 1942. Broadcast Schedule: Monday, Wednesday, Friday, 12:15-12:30 P.M. Preceded By: Baukage Talking. Followed By: Sustaining network. Sponsor: Parrot Packing Co. Station: WGL, Fort Wayne, Ind. Power: 250 watts. Population : 1 1 7,246. COMMENT: That a show with a hea\\ commercial flavor can also provide excellent entertainment is indicated by the mail pull of this program. While much of the success of this series rests upon the quickness of the announcer, it does work out into a pleasant, painless 15 minutes of commercial. 64 RADIO SHOWM ANSH I P