Radio showmanship (Jan-Dec 1943)

quality and flavor encourage constantly increasing sales." ALBANUS PHILLIPS President Phillips Packing Co., Inc. Cambridge, Md. AIR FAX: Morning after morning for seven years, the familiar voice of WFBR's P. D. Q. News Reporter has carried the news to Baltimore breakfasttime listeners. Featured is ace WFBR news editor Irwin Elliot. Phil Barry puts the proper emphasis on the Phillips commercials. First Broadcast: 1935. Broadcast Schedule: Monday through Saturday, 8:158:30 A.M. Preceded By: Morning in Maryland. Followed By: Time to Shine. Sponsor: Phillips Packing Co., Inc., Cambridge, Md. Station: WFBR, Baltimore, Md. Power: 5,000 watts. Population: 833,499. COMMENT: Creation and maintenance of satisfactory dealer outlets are one of the main problems for manufacturers and wholesalers in almost any business. Phillips creates a demand for new outlets and promotes goodwill among those already established on one and the same program. Philanthropies GOODWILL DEVOTIONS "We collect all types of discarded materials from the homes in and around St. Louis. We recondition these articles in our factory, giving work to crippled and handicapped people who have difficulty in finding employment in regular industries. We then sell these articles through our eight stores for a sufficient amount to pay the wages of these people. Articles that cannot be repaired are salvaged. "Besides helping to save salvage materials and get the lUmost consumer value out of things that would ordinarily be thrown away, we are helping a group of people that are very anxious to work and earn for themselves. "Because of this desire to rebuild men and women, and because we believe that the only foundation upon which this can be done is religious, we open each day with a chapel service. Last June we observed our one thousandth consecutive radio program of Goodwill Devotions. 66 "About four times a year, special letters are sent to all the churches in the city asking the pastors to announce our program. The majority of the churches carry these announcements, many times with additional comments from the pastor who very likely has been on our program at some past time. We ask each pastor who is to be on our program to announce the Sunday previous that he will be on the program and invite his congregation to listen. "The radio pages of the daily papers carry three or four articles a year on our program, centering them around anniversary dates, etc. From time to time we have enclosures telling of our radio program placed in all of our outgoing mail. Also, we have a paper that goes to our 79,000 contributors six times a year, and it always includes an announcement in regard to our program. We have telephone solicitors and field visitors, and they are instructed to remind people of this program whenever they have the opportunity." R. C. ADAIR Superintendent Goodwill Industries St. Louis, Mo. AIR FAX: Program opens with a hymn, and is followed by prayer. After another hymn by the Goodwill quartette, a scripture lesson is presented. Highlight of the program is a talk presented by an outstanding minister or layman. Over 500 ministers have already spoken. First Broadcast: 1938. Broadcast Schedule: Monday through Friday, 6:156:30 A.M. Preceded By: Roundup. Followed By: News. Sponsor: Goodwill Industries. Station: KXOK, St. Louis, Mo. Power: 5,000 watts. Population: 1,141,593. COMMENT: When salvage material became an English war industry, nuuh confusion resulted at the outset for la(k of adequate organizations to handle the volume of business mothered by wartime urgencies. In this country, through such agencies as the Goodwill Industriks, salvage supplies needed for the defense effort are handled with the minimum oli confusion. Certainly radio has done an admirable public service in performing its part in promoting such worthwhile philanthropies. \ RADIO SHOWMANSHIFl