Radio showmanship (Jan-Dec 1943)

food account who sells its products through the grocer. Planned on a threea-week basis with a time range of several years, sponsor has the privilege of cancellation after 26 weeks. To retain currency of topical food problems confronting the every day grocer and consumer, the series is produced and recorded three times a week, a week in advance of actual broadcast. At the end of each episode, Sam Adams comes out of character, makes an appeal to the public for the grocer. AIR FAX: Food accounts who subscribed to the "help your grocer" idea before the new series was released numbered 80 strong. Network cast includes Jackie Kelke, the Homer of the Henry Aldrich show; Carl Swenson, the Lorenzo Jones in the NBC serial, others of that ilk. Type: Transcription. Schedule: Three times weekly. Appeal: General. Class: Educational entertainment. Sponsorship: Food Accounts. Producer: Harry Jacobs Productions. COMMENT: Here is a brand new series with a spanking new appeal that's certain to click with radio audiences. Timeliness, an all star cast, and excellent production guarantees that this series has what it takes. A record of 80 sponsors in advance of its first release speaks for itself! Fiction Adaptation VANITY FAIR Even though it's in almost every home library, and playgoers without number have seen it dramatized, still the Wm. Makepeace Thackeray masterpiece refuses to stay-put on its shelf. Wider than its audience has ever been before is the potential audience for the transcribed version of Vanity Fair. Dramatized by an English cast is the rise and fall in the fortunes of Becky Sharp, Amelia Sedley, others from that colorful canvas of the nineteenth century. AIR FAX: A symphonic orchestra presents incidental and theme music. Type: Transcription. Episodes: 52. Time Unit: 15 minutes. Producer: Radio Transcription Co. of America. COMMENT: WHiile such offerings tempt the })ook worm to come out of his cocoon, not to be overlooked is the approIjation and backing of educators. JOHNNY ON THE SPOT News, reviews and tips on spot announcements in this column. MAN TO MAN The rubber of bridge may be only half played. Sherlock Holmes may be on the point of putting the finger of guilt on the elusive whodunit killer. But when the nightly news broadcast goes out over the airwaves, all action stops. Into this picture steps the H. A. Wolf Co., Inc., Omaha, Nebr. Its nightly oneminute spot announcement is in the vantage point between the devil and the deep blue sea, has an audience potential as large as the KBON primary area of 536,075 people. While the listening audience is mulling over the words of Fulton Lewis, Jr., standing by for the KBON nightly news summary, the H. A. Wolf Co., Inc. steps to the fore. Listeners get a personal message from president Harry A. Wolf. Theme song developed in the five times weekly spot announcements: real estate loans, building management, insurance, rentals, other phases of H. A. Wolf Co.'s business. Not one to take a back seat to any one is the H. A. Wolf Co. Its radio schedule is the most extensive of any firm in Omaha in its business field. As a talking point in its one-minute announcements, Wolf points with pride to its years of business integrity in the area. Stock opener: "This is your nightly message from Harry A. Wolf, president of the H. A. Wolf Co., Inc., in business in Omaha for 38 years." During the course of its radio series, the H. A. Wolf Co. turned over a new calendar leaf. Listeners helped to celebrate the firm's thirtyninth birthdav. 394 RADIO SH OWMANSH I P