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allads
Jingles Keep Cash Till AJingle, for Hub Cafe
Paradise, the Hub began to advertise on KPRO. Howard Ray wrote the commercials, and the first one went hke this:
"Greetings, folks; hi-ya Bub!
Come on; hare fun with the gang at the Hub. That's Smiling Jack Fenter's invitation to you and your party to come on over to the Hub Cafe in Colton and enjoy yourselves. You'll find Smiling Jack or Mary on duty to see that you get that old hospitality plus — and that your cool, refreshing social beverages are prepared in the right manner. At the Hub there's a good gang and a good time waiting for you. Look for the neon wheel at the Hub of the Hub City The Hub Cafe, in Colton,
right at the intersection of 8th and Eye Streets. A swell place to stop for those famous steak dinners and plate lunches that have helped make the Hub Cafe famous."
WeH, "Hi-ya Bub," got to be the password. Strangers there for the first time were captivated by the friendly greeting and the stranger became tlie regular patron. The gang called it the club and it was the favorite drop-in place for the neighborliood. Business picked up. \Ve couldn't have handled any more.
And then came the OP A. Gradually there was nothing to sell. The famous beef steak dinners were no more. All foods became scarce and we decided to ser\e nothing but sandwiches.
"Smiling Jock says: "Hi-ya Bub! You sure are welcome at the Hub!"
was still the greeting, but with business as good as ever and less to sell, Smiling Jack and Mary decided it was silly to
spend money lor adMiiising. 1 lu\ clis(oniinued their radio advertising. .\\n[ a pall fell over their (usiomers. The place wasn't the same. W'lieii a joHy hllow tried to revive the old spirit l)\ yelling "Hi-ya, Bub!" it fell flat. Finally, a( the insistence of the (iistomeis. Smiling Jack and Mary called the radio siaiion. made a date and signed a new (omrad. Ihey are again on the radio lor all to hear the jolly little jingles.
"Folks drop in there from far and wide —
From San Berdoo and Riverside:
And all are greeted: "Hi-ya, Bub,
Come in! Have fun! You're at the Hub!"
or
Days may come and days may go But the Hub stays on the radio— With greetings, folks — and Hi-ya Bub Come in! Have fun! You're at the Hub!
or
Well, here, we are, and whal-do-you-know! It's the Hub again on the radio— With greetings Folks, and Hi-ya Bub, Come on, have FUN with the gang at the hub!
Customers are happy again. The place rings with the tinkle of glasses against ice; the merry laughter of customers. It's the spirit of the wild west bin no one is ^vild.
When word came that Mussolini was out. it inspired Howard Ray to remark: "They wouldn't have a guy like Mussolini at the Hub. " And tln-n came a new jingle:
Where's Mussolini? Poor old guy!
It looks like he has gone byebye:
And no one knows just where to. Bub —
But, folks — He isn't at the Hub!
Because, as Howard exjjlains, "Only regular folks gather at the Hub." And how they gather! The growth of the Hub Caff, is definitely a tribute to radio. Four years ago. when we came to Colton, we used good honest faces for as much credit as we could collect, and started slowly trawling for business. The "Hi-ya Bub!' atmosphere made the place popular, and two years later we had a moderni/cd cafe which was netting us money.
DECEMBER, 1943
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