Radio showmanship (Jan-Dec 1943)

THE IDEA FILE A directory of local programs reviewed in RS this past year. AMATEUR SHOWS Budda's Amateur Hour Since 1934, this simon-pure amateur show has been a Saturday night feature. 9-43, p. 317. Big Broadcast Seven year old series has introduced more than 3,500 amateurs to listeners. 11-43, p. 385. ANNIVERSARIES AND SPECIAL EVENTS Victory Center Victory Center, via WTCN, attracts 8,000 women on opening day for Rossman's, Inc., Minneapolis, Minn. 1-43, p. 16. Mazor Grand Opening Guest of honor at its radio grand opening over WOL, Washington, D. C, was the Mazor Furniture Co.'s news commentator, Fulton Lewis, Jr. 2-43, p. 52. Kaiser Steel Mill Radio festivities marked the blowing in of a new blast furnace at Riverside, Cal. KPRO did the honors. 3-43, p. 97. Army-Navy "E" Award Plenty of local fanfare created additional interest in a network ceremony. 3-43, p. 97. Thanksgiving Day Parade Spot announcements keep public posted on the line of march. 10-43, p. 343. Newcomer's Picnic A KTUL shindig for war-workers and soldiers which drew 50,000 in Salt Lake City, Ut. 10-43, p. 345. Through the Years with Cooperative Radio helps celebrate a tenth anniversary. 1 1-43, p. 388. CHRISTMAS Yule Joy For Soldier Boy Advertisers hit good will Urget with greetings, gifts and good cheer. 10-43, p. 331. Main Street Takes to Radio Cooperative packages get Christmas merchandise story to the public for cooperative merchants. 10-43, p. 334. Greeting Card Time Business delivers its season's greetings via radio. 10-43, p. 336. St. Nick's Radio Tricks Radio Santa creates store traffic. 10-43, p. 338. Enter: Santa's Better Half! North Pole "remotes" pass the sales test set up by the Emporium Department Store, St. Paul, Minn. 10-43, p. 340. Mail Fills Santa's Pack Santa proves radio the easiest, cheapest media. 10-43, p. 342. Christmas Dollars Merchandise prizes for best letters suggesting service men gifts. 10-43, p. 344. Cinnamon Bear The transcribed feature does a return engagement for Wieboldt's, Chicago, 111. 11-43, p. 389. Christmas Carols A company choir on a regional network becomes a tradition. 11-43, p. 390. CIVICS AND GOVERNMENT City Traffic Court Listeners are hailed into court by remotes. 3-43, p. 94. American Ideals Civic organizations present the story of their contributions to the community. 7-43, p. 246. Municipal Court Dramatizations of court cases. 10-43, p. 356. City Clean-Up Campaign Cooperative merchants offer clean-up suggestions, strung together with music, for spring seasonal promotion. 12-43, p. 414. CLASSIFIEDS Trading Post and Farm Service Hour Gratis trading service for KFH listeners, Wichita, Ka. 4-43, p. 125. Trade Winds Listeners get a chance to barter white elephants. 4-43, p. 134. Lost and Found The lost is found via WAYS, Charlotte, N. C, for Duke Power Co. 4-43, p. 129. Swappers For nine years swappers have bought, sold, swapped, rented, aired lost and founds. 8-43, p. 281. Swap for Victory Up-with-the-sunners make known their wants over WNBC, Hartford, Conn. 8-43, p. 281. Classifieds Listeners buy, sell and swap, thanks to WTBO, Cumberland, Md., and to Schriver's One-Stop Service Station. 12-43, p. 417. CONTESTS Listening for a Price? Sell with entertainment, not with cash is the thesis here. 1-43, p. 12. Scholarship-Bond Contest Buyers of Series E War Bonds help 20 high school seniors compete in a ^13,200 college scholarship contest. 1-43, p. 22. Go Get It Scavenger hunt with a radio angle. 1-43, p. 26. Lucky Listener Typical Pot-O-Gold Sunday quarterhour. 2-43, p. 44. Funny Money Man Real money is given away for worthless items in this syndicated script feature. 2-43, p. 62. Laughter After Dark A quiz show with plenty of featured music is Play for Pay. 3-43, p. 85. Buffalo Contest Club On the air to satisfy the public's interest in current contests. Tips, etc. on how to win contests. 3-43, p. 93. Captain Cash He calls every 60 minutes, makes 60 calls a week. Jack pot may go up to ^60 a day. 3-43, p. 99. A-B-C Blocks determine who wins the weekly jack pot over WAYS, Charlotte, N. C, from Charlotte Laundry. 5-43, p. 173. Gift Man, The Random draws with sponsor receipt tiein for cash prizes. 5-43, p. 175. Dollars or Dinners Listeners identify advertising slogans for cash. If memory fails them. La Conga Restaurant, Evansville, Ind., awards WEOA listener a free dinner. 6-43, p. 208. Do You Know the Answer Listeners who know the password get cash on the line. 6-43, p. 208. Linger with Esslinger Random telephone calls with cash for the password of the day. 6-43, p. 210. Sound-O Listeners try to identify studio created sounds for whopping big prizes. 8-43, p. 276. Hidden Password Listeners unscramble a code-like arrangement of words. 11-23, p. 384. Radio Food for Thought With Darts and Dashes, Super Valu Stores, Des Moines, la., build week-end sales. 12-43, p. 412. Guess Who Parlor radio-game with merchandise prizes. 12-43, p. 420. Werx Jackpot Cash for those whose telephones ring, can prove to have a sponsor box top in the house. 12-43, p. 421. Riddles One-minute spot announcements. Merchandise certificates for listeners who complete the riddles. 1243, p. 422. DRAMA Skillern's Drugs Entertain! Family welcome mat out for a good show and its sponsor. 3-43, p. 79. Laughter After Dark! American Brewing Co., New Orleans, La., reaches every radio home every week. Dramatic offering: Road to Yesterday. 3-43, p. 84. The Enemy Within Revealed in dramtic form is the true story of how the Australian Secret Service smashed a Nazi spy plot. Transcribed. 3-43, p. 102. This is America Biographical sketches of famous Americans. Transcribed. 4-43, p. 136. Screen Guild Players Dramatic presentation of recent screen successes. 4-43, p. 137. 422 RADIO SHOWMANSHIP