Radio showmanship (Jan-Dec 1943)
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President's News Conference Twice weekly low-down on presidential utterances are heard over KBON, Omaha, Neb. Commentator: Fulton Lewis, Jr. 2-43, p. 61.
P.D.Q. News Reporter A seven-year-old breakfasttime
news shot. 2-43, p. 65. The War This Week A weekly summary of the war
news. 2-43, p. 67. News for Women A woman's slant on the news is the
Campbell-Sell Baking Co.'s KOA offering to Denver,
Col., listeners. Retail dealer tie-in. Map give-away
angle. 2-43, p. 67.
Graeme Fletcher News Ace newscaster Fletcher handles nearly 50 weekly KFH quarter-hour news broadcasts, all sponsored in Wichita, Ka. 2-43, p. 68.
Daniel's Sunday News News round-up in five quarterhour broadcasts throughout the day. 2-43, p. 68.
Eight O'clock News Morning news six times a week. 2-43, p. 69.
Bentley's News Commentary Background material on the historical and political developments of the news hot-spots. 2-43, p. 70.
Sunday Newscasts News without comment. 3-43, p. 93.
Manhattan News News without editorial comment. 3-43,
p. 103. Local News News of what's happening in the home
town. 3-43, p. 105. Editor Speaks, The A late night newscast over WFIL.
4-43, p. 114. Murray Young News Quarter-hour newscast at 11:00
P.M. 4-43, p. 128. Oddities in the News Unusual news of persons and
events over KSD, St. Louis, Mo., for Double Mix,
Inc. 4-43, p. 128.
News on the Hour Five-minute news period on the hour, 24 hours a day over WIND, Cricago, III., for Mandel Brothers Department Store. 4-43, p. 132.
Last Minute News Noon newscast with a premium angle. 4-43, p. 135.
Three-Star Final Three consecutive years with the same show. 4-43, p. 141.
Rooster News A news program with a farm angle for Rooster Flour 8C Feed Mills on KDTH, Dubuque, la. 4-43, p. 120.
Of Easy Chairs 'n' Things A furniture dealer with a radio advertising record of five successive years uses news. 5-43, p. 156.
Today's War Commentary Daily United Press script series. 5-43, p. 166.
News 'n' Music Five solid hours of news and music
over WFIL, Philadelphia, Pa. 5-43, p. 169. Baukhage Talking News establishes consumer contact
at focal point for Abbotts Dairies, Philadelphia, Pa.,
over WFIL. 6-43, p. 186. Gulf News Gulf Service Stations render a service while
advertising a service over KOTN, Pine Bluff, Ark.
6-43, p. 188. Anthony News Radio solves a problem for the C. R.
Anthony Co.'s 68 retail department stores. 6-43, p.
192.
Hot Spot on the Map New angle on the news series over WFIL, Philadelphia, Pa., for Lit Brothers. 6-43, p. 201. 12-43, p. 403.
Fire O'Clock Edition of the News Plenty of merchandising goes with this KTUL feature for Mayo Furniture Co., Tulsa, Okla. 6-43, p. 203.
Pay Off News Experts answer listener sent questions on news of the day. Good merchandising tie-in. 6-43, p. 206.
Women Today Newsy topics of general interest to women. 6-43, p. 213.
Story of the Day Quarter-hour news shot. 7-43, p. 249.
Front Page of the Air Juster Bros., Minneapolis, Minn., sets Northwest men's styles via WTCN's news and P. B. Juster's views. 9-43, p. 295.
Daily War Journal Martin Agronsky's commentary helps Marty's Clothing Mart, Providence, R. I. 9-43, p. 302. 12-43, p. 416.
Lawton News A daily news program with values stressed. 9-43, p. 308.
3:00 P.M. News Six years with the same show is the
record of Dailey's Clothing Co., Washington, D. C.
Listeners hear it over WOL. 9-43, p. 308. Studebaker War Commentary Scripts are from Press
Association. 10-43, p. 354. War and Ration News A ten-minute daily feature. 10
43, p. 354. News Highlight of the Day WFIL broadcast for
Cooper Brewery, Philadelphia, Pa., is built around
one item. 11-43, p. 379. We Cover the Battlefronts United Press script series
based upon action reports. 11-43, p. 383. News Week-day morning quarter-hour. 11-43, p. 386. News Insurance agency uses 12 weekly programs of
news and music. 11-43, p. 387. John Chapel News Radio news credited with remarkable business increase for Thrift Federal Savings &
Loan Ass'n. Oakland, Cal., over KROW. 11-43, p. 389. Walter Compton's News Remarkable sales response
for the Sport Center, Washington, D. C, with news
over WOL. 11-43, p. 391. Bill Hinds News Merchandising and news rub elbows.
12-43, p. 416.
OUT OF DOORS
Fishin' in Michigan Formula for landing sales for Foster's Hardware 8C Sporting Goods Store, Pontiac, Mich.; a seasonal WCAR quarter-hour. 4-43, p. 117. 12-43, p. 410.
Fish for Food and Fun Where, when and how to catch fish. 9-43, p. 311.
PATRIOTIC
Sweet Land of Liberty Inspirational half-hour primed with psychological ammunition for the home front heard over WFIL. 1-43, p. 19.
Home Front, The Questions on rent control, rationing, etc. raised by listeners are answered with government assistance. 1-43, p. 22.
Civilian Soldier Up for special citations for work performed in and above the line of duty is the Civilian Soldier, heard over KDYL, Salt Lake City, Ut. 1-43, p. 26.
Victory Hour A full-hour program with split sponsorship on KGBS, Harlingen, Tex. 2-43, p. 59.
Keep 'Em Living A dramatic appeal for blood donors. 2-43, p. 60.
Badge of Honor Wm. Farrar 8C Co., Ltd., men's wear, pays tribute to the men and women of Canada's fighting forces, over CKOC, Hamilton, Ont. 2-43, p. 61.
Bend Works for Victory Pats on the back for John Q. Public with pep talks by public spirited citizens. 3-43, p. 92.
Civilian Defense Reporter A WOL quarter-hour of news beamed at Civilian Defense Volunteers by Hecht Co., department store. 3-43, p. 94.
Home Front Heroes Five-minute spot explains needs and aims of volunteer war workers to the public over WFIL, Philadelphia, Pa. 4-43, p. 114.
Swing to Victory Quarter-hour of news for the swing shift on split sponsorship. 4-43, p. 127.
Radio Salute to Industry Defense workers get the spotlight in this musical pot pourri over WFIL, Philadelphia, Pa. 4-43, p. 116.
Women at War What women are doing in the war effort, with on-the-spot interviews over KDYL, Salt Lake City, Ut., for Salt Lake Knitting Store. 5-43, p. 154.
Soldiers of Industry Dramatic episodes portray importance of home front war effort in office and factory. 5-43, p. 168.
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426
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