Radio showmanship (Jan-Dec 1944)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

lures Radio by Lewis W. Waters, Vice Pres., General Foods Corp. search. He knows that research has an important effect on what he eats and what he wears. He feels that the research department of any company, big or small, is motivated by a desire to do something for him the consumer. He knows that scientific research has done much and that it will do more. Radio has sold the American public on the values of scientific research by using the right tcchnic. Few people like to listen to a long technical dissertation, but when a national figure is the vehicle of expression, scientific findings become palatable, even tempting. has carried the message of nutritious eating into almost every home not once a week, but many times a day. An exceptionally fine job was done by the government's nutrition program when, along with other popular media, radio helped carry the gospel of sound eating to virtually everyone in the United States. In this country a radio is almost as much a part of standard home equipment as a kitchen stove. Today radio has an audience of one hundred million, built up by virtue of competitive enterprise, with each sponsor trying to excel! the next by providing better entertainment. AV^hen the President speaks or when W^inston Churchill gives to the world an accounting of his stewardship, few are the ears that do not hear the message. And so it is with the more important scientific findings. Over a period of a few months nearly everyone hears the news. The American public today is so completely sold on scientific research, and its faith in the accomplishments of food scientists in particular so pronounced, there is every reason to believe millions upon millions turn a receptive ear to their messages, especially when they affect the public's health and well-being. The average person today can learn from reliable sources what is good for him dietetically. He is more health conscious and appreciative of scientific re As vice president in charge of scientific relations, Lewis W. Waters symbolizes General Foods Corporation's recognition of the vital part scientific development plays today in all fields of industry. A practical recognition of the increasing importance of a scientific approach to the basic problems of nutrition as differentiated from commercial research activities was his appointment in April, 1943, to his present position. Footsteps made in the sands of Time leave a trail from college classroom to food corporation laboratories for scientist Waters. From teaching food analysis at his alma mater, Massachusetts Institute of Technology, to the chemical laboratories of the Campbell Soup Co. was the first step. Again in 1914 M.I.T. claimed one of its favorite sons, but the call of the business world was too strong. Since then he has done research for the United Fruit Co., the du Pont Co., Minute Tapioca Co. and the Postum Co. Since 1928 scientist Waters has been with General Food's headquarters staff. JANUARY, 1 944