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irladio Puts Teeth In
Goodwill:
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Consistency Consistently Pays, Builds Confidence
by Dr. B. W. STERN, Dentist, Mansfield, Ohio
A GOOD win air tour paid off and continues to pay off with cash profits to Dr. Stern, Mansfield, O., dentist, via the AV^MAN airwaves. This air tour was fashioned and created to please the listener as an expression of good will toward the people of the community. In return, it has reaped good will for its sponsor.
On November 7, 1943, Dr. Stern presented his two-hundred and fifteenth consecutive Sunday air show over W^MAN. The station came into being on Sunday, December 3, 1939, with a full day's schedule of local and visiting celebrities. One week later. Dr. Stern, dentist, launched his first full hour air show. Since that date Dr. Stern's program has been presented, rain or shine, winter and summer as a weekly feature broadcast at one o'clock. Dr. Stern bases his gratifying results from the consistency of his show, and is a firm believer in sticking to the same time and day four seasons per year.
His original program was an amateur hour presenting Mansfield and Richland County talent with prize awards in cash to the amateurs receiving the largest amount of mail. Mail poured into the station following the
• Radio takes no holiday.
Not new to Dr. Bernard William Stern was the idea of a radio program. Role of radio teacher had been taken by his close friend, now managing director of the West Virginia network, Howard Chernoff. A graduate from Western Reserve Unixiersity, Cleveland, O., Dr. Stern has practiced dentistry in Mansfield joy the past ten years. Energetic and alert, he keeps abreast of current developments in his field, also takes (I keen interest in civic affairs, sports (Did iiuir work. His Woodland refuge jrom iJir hurly-burly of the business world is given the feminine touch by his attractive zvife, and seven year old daughter Myrna. In picture at left, Dr. Stern, (right), gives etncee Karl Black, (left), the helping hand.
RADIO SHOWMANSHIP