Radio showmanship (Jan-Dec 1944)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1944
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1944)
Leaf #:
00014
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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-t^'fF^T^^^^r^ 9 Radio keeps the belt line moving on SOIL-OFF automatic bottling machines. Radio Shines Sales Curve, Builds National Distribution in ID Years oil-Off Cleans Up by VERA NYMAN, President, Soil-Dff Manufacturing Co. How lo bridge two entirely different jKiiocls, normal pre-war business a>nditi(nis and tlie j^resent war situation, is the Soil-()m" .s/zrrr.s.v ihroui^Ji kkJIo (i(h)nlising story. J'he real story starts back in the days ol the dejjression. Jobs were scarce and mone\ hard to earn. With a one hundred dollar total (apital we determined lo market an entirely new type ol paint cleaner. Foi li\e years we constantly tested and i^au^cd the product in the homes ol thousands ol women. Constantly the lormula was changed and perlected. In all, calls up(m over 2()(),()()() women were made, and the |)roduct was demonslraled in two-thirds ol their homes. Some 75, ()()() sales wx^e actually made. C^onvinced ol the })roduct's perfection, 10 RADIO SHOWMANSH IP