Radio showmanship (Jan-Dec 1944)

Record Details:

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SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. There's Work to Be Done • (Left) . . . Getting ready today for the Future Unlimited is Industrial Federal. (For story on this KOA series, see Airing the New, p. 26). • (Below) . . . Target for Tonight hits the KFBB airwaves before a USO audience, Great Falls, Mont. Merchandise prizes (left) for winners provide the incentive. (For story, see Showmanship in Action, p. 29). 20 RADIO SHOWM ANSH IP