Radio showmanship (Jan-Dec 1944)

SHOWMAN PATTERNS Shows cut to fit a pattern for sponsorship are presented here. Merchants' Associations CITY CLEANUP CAMPAIGN Everyone can't live on Lullaby Lane, but anyone can make his own address attractive inside and out. Merchants in Trail, B. C, anxious to help brighten the corners got together on CJAT in a city wide Cleanup Campaign. Popular musical selections plus handy household hints were used on a daily half-hour staggered schedule for two weeks. Each sponsor was provided with a window card announcing his sponsorship: "We are sponsoring Trail's Paint-up— Clean-up Campaign, Get your cleaning needs from us. For details, tune to CJAT." Merchants particularly reported a general quickening in the paint trade. PATTERN: Here is a sample continuity. ANNCR: THE CLEAN-UP CAMPAIGN OF THE KOOTENAYS! THEME: SHINE (PIANO INTRO. . . . FADE FAST FOR:) ANNCR: There is an air of friendliness About a home, wheie cleanliness Adds an extra touch of beauty To a fine Spring day! And there's a heap of truthfulness About a painter's usefulness, And the fact we all acknowledge — 7'hat grime does not pay! And that ends our veisc — Except for one more line — Get out your paint brush, Make this District shine! THEME: SHINE . . . (LAST CHORUS TO END) ANNCR: Leading merchants throughout this district co-ope:ate to bring you this transcribed program featuring Dinah Shore, Barry Wood and the King Sisters. (Names of sponsors.) ANNCR: These leading merchants bring you the leading popular singers of the day, PLUS handy hints on how to brighten the corner where you live. Dinah Shore sets the theme for us . . . establishing her residence at Number 10, Lullaby Lane! RECORD: NUMBER TEN LULLABY LANE . . . ANNCR: We can't all live on lullaby lane . . . but we can make our own address an attractive one, inside and out. Right in your own district, merchants aie piepaied to supply you with . . . (items). Let's get together and pre pare for Spring . . . when the roses arc in bloom . . . and there are Magnolias, in the moonlight. RECORD: MAGNOLIAS IN THE MOONLIGHT . . . ANNCR: Sometimes it's well to remember our good fortune ... to remember that it is only because of the empire's fighting sons that we have homes to go to. Coventry and Rotterdam had skies like ours . . . but their homes were lost to them. Let's get the best out of our homes . . . give them the attention they deserve. . . . The King Sisters paint a picture of a land less fortunate than ours with their song . . . MY SISTER AND I. RECORD: MY SISTER AND I ANNCR: One of man's greatest treasures is the power to remember . . . and one of the greatest memories any man can have ... is the memory of his old home. In these changing days, it's a memory to cling to. Be sure that your home retains its freshness. Perhaps, somewhere, where homes are merely receiving spots for bombs and shrapnel, your house or cottage, your neatly cropped hedge or your rose bv-shes, are providing a memory for someone. Be sure that when the happier days return, and the boys come back again . . . they'll find a home they'll be proud of. Barry Wood has the right idea . . . singing, THIS CHANGING WORLD. RECORD: THIS CHANGING WORLD ANNCR: Yes ... in this changing world . . . one thing to cling to is the love of family and home. If every woman realized what a little effort can do in making home a better place, a cleaner, neater, brighter place . . . this clean-up, paint-up campaign would be sure to succeed. How about it, ladies . . .? Take a look around your home right now. That feminine eye for beauty of yours can find a room or two that can be beautified. ... A beautiful home will enhance your own appearance, too. And then, as Dinah Shore suggests . . . you'd be ... SO NICE TO COME HOME TO. RECORD: SO NICE TO COME HOME TO. ANNCR: The best way to tackle a paint-up, clean-up job, is to get organized before you start. Get a pencil and piece of paper and uke an inventory of your home and yard. Your notes might read like this: 1st) Yard . . . rake lawn . on fence, paint front porch. 2nd ) Floors . . . replace kitchen linoleum. . . . 3rd) Shine windows . . . and wash curtains. Get set of Venetian blinds for front room. . . . Make a list . . . even if your needs are limited. Then hold a family conference and farm the jobs out. If everyone lends a hand . . . they'll all enjoy the finished product. What's more . . . you'll have the jobs all finished, and you'll be ready to give all your time later on to the more pleasant task of looking after your garden, when the roses bloom again. RECORD: (IN FAST) WHEN THE ROSES BLOOM AGAIN ANNCR: He-e's today's edition of helpful hints for your own household clean-up campaign! Number one! SOUND: BUGLE CALL ANNCR: To remove stains and repair broken place 22 RADIO SHOWMANSHIP