Radio showmanship (Jan-Dec 1944)

minute weekly broadcast under the sponsorship of the May Comp.\.xy, Denver department store, is transcribed. Presented are stories of famous U, S. Naval heroes of the past whose exploits still live in history. In the last half of the program, young Americans in this present world conflict keep company with Decatur, Jones, Perry, others of that fighting calibre. Featured in the live broadcast are Den\er boys home on leave. To clinch reality, stir the listeners' patriotic fervor, the returned hero usually appears in person. Whether or not Den\ er's own heroes participate in the dramatizations of their own heroic exploits, all episodes are at the boiling point in drama, suspense and action. The same general format is followed each Tuesday evening. Following the transcribed portion of the program, a line announcement on recruiting or specific help needed by the Navy is made in behalf of the U. S. Navy. A\ hile the May Company is the only official distributor in the Denver area for the Naval Officers Uniform Service, the series is presented for its institutional value. Commercials hue to the institutional line. air FAX: Script for the live dramatization is written by KOA's sales and program coordinator J. Bert Mitchell, Jr. Production and direction is supervised by T. Ellsworth Stepp. Mike barrage is handled by announcer Jack Hitchcock. First Broadcast: September 7, 1943. Broadcast Schedule: Tuesday, 6:00-6:30 P.M. Preceded By: News. Followed By: Horace Heidt's Treasure Chest. Sponsor: May Co. Station: KOA, Denver, Col. Power: 50,000 watts. Population: 303,273. COMMENT: Sponsor here helps fan the flames of national patriotism, keeps the embers of local j)ri(le glowing in a timely series with all-family a])peal. Institutional oderings of this kind build up tremendous audiences in split-second liiiu', reaj) a rich good will harvest. Finance FUTURE UNLIMITED While there's no end to things that must be done today, men of ^'ision also look to the future. In Denver, Col., KOA listeners look to the Future Unlimited with the Industrial Federal Savings & Loan Ass'n. Facts on new inventions, news of new and helpful aids to better living, and information on the forward progress of science are interspersed between transcribed tunes of a light, familiar nature. Commercials urge listeners to look to the future with Industrial Federal, give the reasons why financial seciuit\ and Industrial Federal are synonymous. Example: "More than 6,500 savers are using Industrial as the best place for their funds because they knoiv that Industrial is safe, has never missed paying a semi-annual dividend, and pays the highest dividend possible consistent witli safety. Industrial is convenient for adding to, or withdrawing from your account . . . either in person or via tJie mail. And last, but very important , Industrial gives savers friendly, appreciative service." When Industrial Fedgned on the dotted line for Unlimited, the new series repreloiunh consecutive year renewal. Quarter-hour feature is heard six times weekly at 8:15 A.M. Industrial Federal points up the fact that money saved today will enable listeners to take advantage of the modern aids to comfortable living which the futine promises. Promotionotions: Industrial Federal uses a window display in the KO.V-NBC Building lobby. Regular KOA promotion for advertisers consists of placards on the entire fleet of Yellow Faxicabs; screen trailers in Fox-Denver and ImerMountain Theatres, plus Irecjueiu courtesy annoinicements. (Combined tlie promotional elloits keej) the tune-in high, increase the prestige of Indus i rial ll 1)1 K \i. 26 RADIO SHOWMANSHIP