Radio showmanship (Jan-Dec 1944)

AIR FAX: Announcer Jack Hitchcock handles the show. Musical selections are Thesaurus records. First Broadcast: September 27, 1943. Broadcast Schedule: Monday through Saturday, 8:158:30 A.M. Preceded By: Your Musical Clock. Followed By: Rainbo Musical Magazine. Sponsor: Industrial Federal Savings 8C Loan Association. Station: KOA, Denver, Col. Power: 50,000 watts. Population: 303,273. COMMENT: Finance has a chance to do a public relations job by paving the way for postwar tasks and industrial reconversion. Advertiser here is at the head of the procession. (For pic, see Showmanscoops, p. 20). Sustaining MAJOR BULLMORE When Stoopnagle and Biidd were on the air in Buffalo, N. Y., a local competitor over AV'KB\\^ was Major Bidbnore. AV^hile Major Andrew J. Bullmore, president of the mythical Republic of Coma, general manager of radio station WHOOPS, Chairman of the board of Bullmore Enterprises, Ltd., C.O.D., 2% for cash, went into a sudden eclipse, a revival of the feature sees him once more living in the style to which he has been accustomed. The tw^o character show casts Bullmore and his secretary Adele Twittlepater in a variety of comedy situations. While each episode is self contained, there is a general theme carry-over from one broadcast to the next. Scripted by former Colonel Stoopnagle and Budd script writer Addison F. Busch, the series is built in comic relief. AIR FAX: First Broadcast: November 1, 1943. Broadcast Schedule: M-W-F, 4:45-5:00 P.M. Preceded By: Music. Followed By: Fun with Dunn. Station: WKBW, Buffalo, N. Y. Power: 50,000 watts. Population: 613,506. COMMENT: Definitely the networks don't have a monopoly on comedy features but it's a field that hasn't been sufficiently cultivated locally. Given a well written script produced within the cost limitations of tlie regional advertiser, a program of this nature can do a bang-up job locally. To the credit of the series here is the small cast requirements. Sustaining MISSION FOR TONIGHT Destination of the Mission for Tonight is something that KDYL listeners. Salt Lake City, Ut., don't know until the weekly half-hour feature takes off. Under the direction of the Public Relations Office of the Salt Fake City Army Air Base, Mission for Tonight is an all Army show consisting of an orchestra, actors and returned air heroes. A different city in the United States is selected each week as the Mission for Tonight, and the program is dedicated to that particular city. Flesh and blood to the feature is the presentation of a hero returned from some battle area whose home town is the one honored on the broadcast. Turn-out of army men anxious to see the broadcasts keeps the S.R.O. sign up in the Army Air Base service club. Series presents in dramatic form the part the air corps plays on far flung battlefields, features snappy music designed to please the martial ear. AIR FAX: Bombardment was conceived by assistant public relations officer, ex-radioman Paul Langford. First Broadcast: October 2, 1943. Broadcast Schedule: Saturday, 6:00-6:30 P.M. Preceded By: Noah Webster Says. Followed By: Orchestra. Station: KDYL, Salt Lake City, Ut. Power: 5,000 watts. Population: 238,506. COMMENT: No little contribution to the war effort are radio offerings of this kind. With such programs radio and its advertisers build army and homefront morale. (For pic, see Showmanscoops, p. 21.) JANUARY, 1 944 27