Radio showmanship (Jan-Dec 1944)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1944
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1944)
Leaf #:
00048
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Radio Ups Baby Bassinette Sales 3D%; Rural Increase is 4D% ye, Baby by GEO. W. WALKER, DesignEF, Merchandising Consultant • Some said it couldn't be done these days. Talent and experience did the trick. The result: THE BABY BASSINETTE. WHAT did radio contribute to the success of Thk Baby BAssiNKriK? 1() answer that question lairly and intelligent ly, one should give the plans ol preparation tor the part radio is to take in the promotion ot a business. Very olten radio promotion is a lailine in the minds ot the purchaser of radio time because the pmxhaser expects radio to do the job he failed to do in the begiiniing; namely, to perfect a plan to render an oiustanding ser\ice to those (ustomeis ladio will bring to his store. The number radio will bring into the store depends upon the service the plan oilers. There are three factors to consider when establishing a l)usiness: first, the need lor the business; second, the (juality ol merdiandise and service, and third, price (profits). If the loiiuei two are right, the latter will always take care of itself. Long before the radio was perfected, it was wisely said, "If you luiiw (I l/ii)ig fo sell doift go holler it in a well." Radio carries your message to the nuiltitude. Just be sure , 44 RADIO S H OWM A NSH I P